[Remote] Head of Product Marketing

Note: The job is a remote job and is open to candidates in USA. JCSI is managing a confidential search for a growing B2B software company serving tax and accounting professionals. The Head of Product Marketing will own positioning, messaging, launches, content and sales enablement across a product portfolio, partnering with Marketing, Product and go-to-market teams to drive customer value and business growth.

Responsibilities

• Own product positioning and messaging, translating technical capabilities into differentiated value propositions for tax professionals and business decision-makers
• Lead product launches from planning through execution. Establish launch tiers, timelines and repeatable playbooks, and measure adoption, pipeline and revenue impact
• Personally create blogs, eBooks, white papers, case studies, product pages, sales decks, datasheets and webinar content aligned with customer needs and the tax calendar
• Equip sales teams with pitch decks, prospecting scripts, competitive battlecards, objection handling guides and training. Use sales feedback and asset performance to improve effectiveness
• Run competitive and market intelligence, customer interviews and win/loss analysis to inform positioning, product priorities and go-to-market strategy
• Partner across Marketing, Product and Sales to bring customer insight into campaigns, launches and revenue conversations
• Build the processes, templates and operating rhythms needed to scale product marketing, using AI tools to accelerate research, analysis and execution

Skills

• 10+ years of B2B product marketing experience with a track record of positioning, launching and supporting the sale of technology products
• Experience leading product marketing for a B2B technology company with less than $40 million in revenue, a portfolio of multiple products and a mid-market and/or enterprise customer base
• Experience marketing to tax professionals, including an understanding of how accounting firms, tax preparers and corporate tax departments work, evaluate solutions and make purchasing decisions
• Demonstrated ownership of successful product launches, with examples of results in adoption, pipeline, revenue or sales performance
• Strong writing skills and direct experience creating customer-facing content and internal sales enablement materials
• Experience personally executing product marketing work in a fast-moving technology company; comfort starting as an individual contributor
• Experience using customer research, competitive intelligence, win/loss analysis and sales feedback to guide decisions
• Practical experience using AI tools in day-to-day marketing work
• A positive, enthusiastic approach to the products you support, strong cross-functional communication and the ability to prioritize and execute with urgency in a remote environment
• Experience working in a B2B technology business with $10 million–$30 million in revenue
• Experience building product marketing programs, launch playbooks and content processes that scale

Benefits

• Remote work

Company Overview