[Remote] Integrated Campaign Manager, Life Sciences Marketing

Note: The job is a remote job and is open to candidates in USA. GenScript is seeking an Integrated Campaign Manager to support its Integrated Communications & Content department. The role develops and executes life sciences marketing campaigns, oversees creative content and campaign operations, analyzes performance, and supports the marketing campaigns team.

Responsibilities

• Work with cross-functional teams on marketing briefs and in-depth customer understanding to transform business needs into marketing campaigns
• Provide insight-driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni-channel content development, and evaluation methods
• Oversea internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies
• Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various forms of content amplified at multiple connection points
• Optimize the marketing campaign process and management tools to ensure the hi-quality and timely production/implementation of all campaign/event materials
• Monitor the progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions
• Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them

Skills

• Bachelor's degree or above
• 7+ years of professional experience, including at least 3+ years of experience in marketing campaign strategy, planning, and execution
• Familiar with the process and methods of marketing campaign planning, execution and analysis, as well as with digital marketing channels and strategies
• Strong market insight, analytical skills, and strategic thinking capabilities
• Excellent organizational, coordination, and communication skills, with the ability to collaborate effectively with cross-functional stakeholders, including product managers, regional managers, and media & connection team, to maximize campaign effectiveness
• Ability to manage multiple priorities, projects, and deadlines in a fast-paced environment
• Fluent spoken and written English, with excellent reading, writing, and presentation skills
• Educational background in life sciences, biotechnology, biomedical sciences, chemistry, biochemistry, or a related scientific discipline is highly preferred
• Experience in the biotechnology, biomedical, pharmaceutical, life sciences, or related industries is highly preferred
• Experience planning and executing large-scale online and offline marketing campaigns, programs, and events is preferred

Benefits

• Remote — United States
• Medical, dental, and vision insurance
• 401(k) retirement plan with a company match that vests fully on day one
• Paid parental leave after three (3) months of employment
• Paid time off, including vacation time, personal time, sick time, floating holidays, and company holidays
• Flexible spending and health savings accounts
• Life and AD&D insurance
• Short- and long-term disability coverage
• Legal assistance
• Supplemental plans, including pet, critical illness, accident, and hospital indemnity insurance
• Commuter benefits
• Well-being initiatives
• Peer-to-peer recognition programs

Company Overview

Company H1B Sponsorship