[Remote] Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. EVgo is a public fast-charging network for electric vehicles focused on clean transportation and sustainable infrastructure. The Lifecycle Marketing Manager will develop and execute data-driven customer lifecycle campaigns to increase driver engagement, retention, and adoption of subscriptions and Autocharge+. The role will lead testing and optimization across mobile and CRM channels while collaborating with marketing, product, engineering, and design teams.

Responsibilities

• Design and deploy lifecycle marketing campaigns that build and engage the base of drivers charging on the EVgo network
• Drive product adoption, including subscriptions and Autocharge+, through targeted lifecycle communications
• Enhance customer loyalty by optimizing and enhancing each stage of the customer journey
• Build and maintain a testing roadmap to drive continuous improvements in engagement and conversion performance
• Conduct A/B testing to optimize customer communications across push, email, in-app notifications, and SMS
• Use data-driven insights to track, analyze, and continuously improve key performance indicators; use analytics tools to identify trends and opportunities for improvement
• Ensure customer communications and CRM list practices comply with applicable data privacy and marketing regulations (e.g., CAN-SPAM, TCPA), escalating complex compliance questions as needed
• Share lifecycle marketing best practices, testing results, and platform expertise with team members to build broader team capability
• Work closely with marketing, product, engineering, and design teams to ensure seamless integration of lifecycle marketing campaigns
• Perform other duties and special projects as assigned to support team and organizational objectives

Skills

• • Typically requires a minimum of 8 years of related experience with a Bachelor's degree; or 6 years and a Master's degree; or a PhD with 3 years of experience; or equivalent experience
• • Bachelor's degree in Marketing, Communications, Business, or a related field
• • Experience with DTC ecommerce or subscription-based products
• • Demonstrated experience in lifecycle marketing and mobile app growth
• • Deep knowledge of mobile app marketing strategies, channels (push, email, in-app notifications, SMS), and best practices
• • Strong analytical skills with the ability to measure performance, identify improvements, and optimize
• • Direct experience with Braze or Iterable required
• • Proven track record managing and optimizing campaigns through data-driven insights
• • Strong project management and organizational skills
• • Occasional travel may be required for team or cross-functional meetings

Benefits

• Medical, dental, and vision coverage
• Mental wellbeing support and wellness programs
• 401(k)
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA) for medical and dependent care
• Life and disability insurance
• Uncapped paid time off
• Enhanced parental leave
• Employee Assistance Program (EAP)
• Access to Health Advocate services for help with claims, provider searches, and care decisions
• Telehealth services for convenient, low-cost access to care
• Mentorship programs
• Opportunities for career growth and internal mobility
• Monthly Tech Stipend
• One-time home office setup reimbursement
• Volunteer time off
• Commuter benefits
• Employee focused programs
• Discretionary target cash bonuses
• Restricted stock units (subject to Board Approval)

Company Overview