[Remote] Marketing Account Manager, Supply

Note: The job is a remote job and is open to candidates in USA. Classic Vacations is hiring a Marketing Account Manager – Supply to develop supplier-funded marketing partnerships and deliver measurable commercial growth. The role leads assigned supplier accounts, co-op marketing strategy and revenue management, campaign coordination, and performance reporting, while supporting European supplier marketing initiatives in collaboration with the Europe Supply team.

Responsibilities

• Strategic Account Ownership: Serve as the primary marketing point of contact and strategic account manager for assigned hotel and tourism board partners across Hawaii, the South Pacific, Asia, Australia, the Americas, and other designated destinations, providing consistent relationship leadership, commercial direction, and marketing expertise
• Partner Discovery & Relationship Development: Lead meaningful supplier conversations to understand partner objectives, commercial priorities, destination needs, booking windows, marketing budgets, and opportunities for mutual growth
• Annual Co-op Marketing Planning: Lead the development of annual supplier co-op marketing strategies and plans, aligning proposed investments with partner goals, Classic's commercial priorities, and relevant advisor-facing marketing opportunities
• Customized Marketing Solutions: Develop compelling, tailored marketing recommendations that reflect supplier needs, target audiences, destination positioning, seasonal opportunities, and Classic Vacations' luxury brand standards
• Strategic Presentations & Negotiations: Prepare and deliver professional supplier presentations, communicate the value of Classic's marketing portfolio, and negotiate appropriate opportunities and commitments
• Incremental Revenue Opportunities: Proactively identify opportunities for additional co-op investments, marketing packages, à la carte placements, educational programs, supplier promotions, and relevant sales events
• Relationship Continuity: Maintain consistent, proactive communication with assigned partners, strengthening trust, managing expectations, and ensuring marketing priorities remain aligned throughout the partnership lifecycle
• Commercial Partnership Development: Identify opportunities to deepen supplier engagement, strengthen long-term relationships, and expand the strategic and commercial value of assigned marketing accounts
• Europe Supply Partnership: Collaborate closely with the Europe Supply team to support supplier marketing strategy, annual marketing plans, campaign proposals, and partner initiatives while respecting established regional relationship ownership
• Marketing Portfolio Expertise: Provide guidance regarding Classic's available marketing programs, advertising opportunities, campaign formats, pricing structures, deliverables, and promotional capabilities
• Proposal & Presentation Support: Assist the Europe Supply team with developing supplier-facing marketing proposals, presentations, tactic recommendations, and supporting materials
• Campaign Coordination: Support the coordination and execution of European supplier marketing initiatives, helping ensure approved plans are communicated effectively and delivered according to agreed expectations
• Reporting & Performance Support: Provide relevant marketing reporting, campaign insights, and performance information to support Europe Supply's partner discussions and ongoing planning
• Regional Commercial Alignment: Ensure European marketing recommendations reflect Supply-led partner relationships, regional priorities, supplier objectives, and Classic's broader commercial strategy
• Clarity of Ownership: Maintain a collaborative approach that distinguishes primary marketing account ownership in assigned non-European regions from the specialized marketing support provided to Europe
• Co-op Revenue Ownership: Manage assigned co-op marketing revenue goals, identifying opportunities to achieve and strengthen commercial performance through strategic supplier engagement
• Pipeline Development: Maintain an accurate and actionable pipeline of proposed marketing investments, signed commitments, incremental opportunities, and potential future business
• Revenue Forecasting: Prepare and maintain reliable co-op revenue forecasts, communicating expected commitments, changes, risks, and opportunities to appropriate leadership stakeholders
• Marketing Proposals & Agreements: Prepare accurate supplier proposals, marketing agreements, tactic selections, pricing details, campaign street dates, and supporting contractual documentation
• Contract Coordination: Coordinate required approval and signature workflows, ensuring marketing commitments are appropriately documented and aligned with established processes
• Commitment Tracking: Maintain organized records of supplier marketing plans, approved tactics, campaign deliverables, financial commitments, and relevant deadlines
• Financial Reconciliation: Reconcile marketing commitments and plan records with reporting and forecast systems to maintain visibility into revenue performance and outstanding obligations
• Finance Partnership: Collaborate closely with Finance to coordinate co-op marketing invoicing schedules, support accurate billing and revenue tracking, provide timely forecast updates, and reconcile marketing plans against financial records
• Commercial Risk Management: Proactively identify potential revenue shortfalls, delayed commitments, invoicing concerns, or changes affecting marketing plans and communicate recommended next steps to leadership
• Financial Integrity: Support accurate, transparent financial reporting through timely documentation, disciplined follow-through, and consistent coordination across Supply, Marketing, and Finance
• Campaign Translation: Convert signed supplier marketing plans into clear campaign briefs, deliverables, timelines, ownership expectations, and cross-functional execution requirements
• Cross-Functional Campaign Coordination: Partner with Marketing Operations, Creative, Digital, Sales, and Supply to ensure marketing initiatives are executed consistently and effectively
• Multi-Channel Marketing Activation: Coordinate supplier-funded marketing opportunities across relevant advisor-facing channels, including email, website, booking engine, social media, webinars, editorial content, and other approved marketing programs
• Campaign Readiness: Monitor campaign preparation, creative requirements, supplier deliverables, approvals, launch dates, and operational dependencies to support timely execution
• Deliverable Accountability: Maintain visibility into committed marketing tactics and ensure appropriate teams understand campaign expectations, deadlines, and required handoffs
• Campaign Performance Monitoring: Review campaign performance, supplier outcomes, and relevant engagement or production indicators to evaluate marketing effectiveness
• Proof of Performance: Coordinate the collection and communication of appropriate campaign performance documentation and reporting to support supplier commitments
• Optimization Opportunities: Identify opportunities to refine marketing recommendations, improve campaign performance, and strengthen the value of future supplier investments
• Follow-Up Investment: Use campaign outcomes and partner feedback to identify appropriate additional marketing opportunities and support ongoing account development
• Supplier Production Analysis: Review relevant supplier booking and production trends to identify growth opportunities, performance concerns, and areas where marketing support may be beneficial
• Targeted Marketing Opportunities: Collaborate with Supply and Marketing stakeholders to develop promotional strategies and targeted initiatives designed to strengthen supplier production
• Destination & Experience Alignment: Stay informed about upcoming destination campaigns, featured experiences, supplier priorities, and seasonal opportunities that may influence marketing recommendations
• Advisor Audience Understanding: Maintain a strong understanding of Classic Vacations' Travel Advisor audience, purchasing behavior, marketing channels, and opportunities for meaningful supplier engagement
• Marketing Portfolio Knowledge: Develop and maintain comprehensive knowledge of Classic's marketing products, available placements, campaign capabilities, and promotional programs
• Competitive & Industry Awareness: Stay current on luxury travel trends, supplier developments, destination demand, competitive activity, and evolving B2B marketing practices
• Strategic Recommendations: Translate supplier feedback, booking trends, market intelligence, and campaign performance into actionable recommendations that support partner growth and Classic's commercial priorities
• Supply & Marketing Partnership: Serve as a trusted bridge between Supply and Marketing, helping translate supplier commercial objectives into actionable marketing strategies and coordinated execution
• Regional Supply Collaboration: Maintain regular planning meetings with regional Supply teams to review partner priorities, supplier production, active campaigns, upcoming opportunities, and potential additional investments
• Co-op Marketing Alignment: Participate actively in recurring co-op marketing meetings to strengthen visibility, coordination, prioritization, and shared accountability across departments
• Marketing Operations Partnership: Collaborate with Marketing Operations and execution teams to ensure campaign commitments are clearly communicated and supported by realistic timelines and deliverables
• Sales Alignment: Partner with Sales stakeholders to identify opportunities where supplier marketing programs, advisor engagement, and commercial priorities can reinforce one another
• Finance Coordination: Maintain close communication with Finance regarding invoicing, revenue forecasts, billing accuracy, reconciliation, and financial reporting needs
• Leadership Communication: Provide timely updates regarding account activity, co-op revenue performance, pipeline developments, supplier concerns, and strategic opportunities
• Organizational Clarity: Reinforce clear responsibilities, communication channels, and expectations across Supply, Marketing, Sales, and Finance to minimize duplication and support efficient execution
• Collaborative Problem-Solving: Approach challenges with transparency, professionalism, and a solutions-oriented mindset, helping teams resolve issues while maintaining productive working relationships
• Strategic Evaluation: Regularly assess assigned supplier marketing relationships, revenue opportunities, campaign performance, and commercial priorities to identify areas for improvement
• Process Improvement: Identify opportunities to strengthen marketing planning, proposal development, contract coordination, forecasting, campaign handoffs, and reporting practices
• Commercial Innovation: Bring forward thoughtful ideas for new supplier marketing opportunities, partnership programs, promotional approaches, and revenue-generating initiatives
• Operational Discipline: Maintain strong organization, accurate documentation, reliable follow-through, and accountability across multiple suppliers, regions, campaigns, and deadlines
• Continuous Learning: Stay informed about evolving marketing tools, luxury travel trends, destination developments, and industry best practices that can enhance partner value
• Entrepreneurial Thinking: Approach supplier relationships and commercial opportunities with curiosity, initiative, creativity, and a willingness to explore better ways of achieving results
• Shared Success: Contribute to a culture of trust, clarity, collaboration, and accountability where individual contributions strengthen collective performance and long-term organizational success

Skills

• Equivalent relevant professional experience may be considered
• Demonstrated professional experience in B2B marketing, strategic account management, supplier partnerships, co-op marketing, or related commercial marketing functions
• Experience managing supplier or partner relationships, including marketing planning, strategic presentations, commercial discussions, and ongoing account engagement
• Demonstrated ability to develop compelling marketing proposals, identify revenue opportunities, negotiate partner commitments, and manage assigned commercial targets
• Experience coordinating multi-channel marketing campaigns involving internal execution teams, external partners, and multiple deadlines
• Experience maintaining revenue pipelines, preparing forecasts, tracking commitments, or supporting marketing-related financial reporting
• Demonstrated success managing multiple priorities, projects, and stakeholder relationships in a fast-paced environment while maintaining accuracy, organization, and timely execution
• Experience collaborating across departments and supporting regional account owners while maintaining clear responsibility for assigned relationships
• Strong understanding of B2B marketing strategy, strategic account management, supplier-funded marketing programs, and commercial partnership development
• Ability to evaluate supplier objectives, booking patterns, campaign opportunities, and marketing investments through both strategic and commercial perspectives
• Experience developing marketing proposals, presentations, campaign recommendations, tactic selections, and supporting contractual documentation
• Understanding of co-op marketing revenue management, forecasting, pipeline tracking, campaign performance reporting, and financial reconciliation
• Knowledge of advisor-facing marketing channels, including email, digital advertising, websites, booking platforms, social media, webinars, and editorial content
• Proficiency with Canva, Microsoft 365, Smartsheet, WordPress, and other relevant marketing, reporting, and collaboration tools
• Strong analytical skills with the ability to interpret booking and production data, marketing performance indicators, supplier feedback, and commercial trends
• Ability to translate complex marketing opportunities into clear, compelling supplier recommendations and practical internal execution plans
• Exceptional relationship-building skills with the ability to establish trust, credibility, and long-term partnerships with suppliers, tourism boards, and internal stakeholders
• Strong commercial mindset with the ability to balance partner needs, revenue objectives, marketing effectiveness, and organizational priorities
• Excellent written and verbal communication, presentation, negotiation, and influencing skills
• Strategic thinker with the ability to connect supplier marketing opportunities to broader business objectives and measurable commercial value
• Highly organized and detail-oriented, with strong project management, time management, and follow-through capabilities
• Demonstrated ability to manage multiple suppliers, destinations, campaigns, priorities, and deadlines simultaneously
• Strong financial and analytical judgment with the ability to maintain accurate forecasts, evaluate opportunities, and recognize potential risks
• Collaborative and proactive working style, with sound judgment regarding when to lead supplier strategy and when to support established regional account owners
• Ability to influence outcomes across departments without relying on formal reporting authority
• Self-directed and comfortable taking ownership of assigned responsibilities while maintaining transparency and alignment with leadership
• Creative, resourceful, and solutions-oriented, with a willingness to challenge assumptions and identify innovative opportunities
• Adaptable and comfortable navigating evolving supplier needs, market conditions, organizational priorities, and campaign requirements
• Bachelor's degree in Marketing, Business, Hospitality, Communications, or a related field preferred
• Experience within luxury travel, hospitality, tourism, destination marketing, or travel distribution strongly preferred
• Experience managing co-op marketing programs, supplier-funded campaigns, marketing agreements, or related partnership investments preferred

Benefits

• Remote (USA).
• Flexibility to meet business needs.
• Medical, dental, and vision coverage.
• 401(k) with company match.
• PTO and paid holidays.
• Exclusive travel industry perks.
• Work-life balance.
• Opportunities for personal and professional growth.

Company Overview