Remote Position
[Remote] Marketing Automation & Lifecycle Specialist
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. USA TODAY Co., Inc. is hiring a Marketing Automation & Lifecycle Specialist to design, build, deploy, and optimize lifecycle campaigns and customer journeys for USA TODAY subscribers. The role owns hands-on Salesforce Marketing Cloud execution, campaign data and logic, troubleshooting, and improvements to automation, personalization, and scalable customer experiences.
Responsibilities
- Build, launch and maintain lifecycle programs supporting acquisition, engagement, retention, pricing and customer communications
- Own hands-on campaign execution in Salesforce Marketing Cloud, including Journey Builder, segmentation, automation, personalization, deployment and troubleshooting
- Build the data and logic behind each program: Data Extensions, SQL queries, audience rules, decision splits, triggered sends and journey orchestration
- Partner with MarTech, Audience Strategy, Product, Analytics and Performance Marketing to translate business requirements into scalable campaign and journey solutions
- Troubleshoot campaign, audience, data and deployment issues, working with technical teams to find root causes and fix them
- Support integrations between Salesforce Marketing Cloud, CDPs, CRM platforms, audience tools and other marketing technologies
- Use AI and automation to speed up campaign setup, QA, documentation, audience analysis and troubleshooting
- Recommend new capabilities, process improvements and platform enhancements that improve speed-to-market, scalability and personalization
- Maintain documentation, governance standards, QA processes and best practices for reliable execution across the Consumer organization
Skills
- 3+ years of hands-on Salesforce Marketing Cloud experience building and deploying campaigns and journeys
- Strong working knowledge of Journey Builder, Automation Studio, Email Studio and Contact Builder
- Proficiency in SQL for segmentation and AMPscript for personalization
- A solid grasp of relational data, subscriber data models and audience segmentation
- Experience running triggered and lifecycle programs such as welcome, onboarding, engagement, win-back and renewal
- Methodical QA habits and a track record of reliable deployments
- Working knowledge of email deliverability, CAN-SPAM and consent requirements
- Comfort using AI tools to speed up technical work such as writing and debugging SQL or AMPscript, documentation and QA
- The ability to turn business requirements into technical builds and explain technical issues in plain language
- Bachelor's degree or equivalent experience
- Applicants must be authorized to work in the applicable location
- Salesforce Marketing Cloud certification
- Server-Side JavaScript (SSJS), API integrations and HTML/CSS for email
- Experience with a customer data platform and its integration with SFMC
- Push and SMS experience within Marketing Cloud
- Lifecycle marketing experience in subscription, media or ecommerce
Benefits
- Remote work (#LI-REMOTE).
- Variable incentive compensation, including commissions, may be applicable based on the role.
Company Overview