[Remote] Head of Product Marketing

Note: The job is a remote job and is open to candidates in USA. Ethena is seeking a Head of Product Marketing to connect its product team with buyers and go-to-market teams. The role owns product positioning, messaging, pricing and packaging, customer-facing launches, and sales enablement, while bringing buyer feedback back to the product team.

Responsibilities

• Define the ICP & Value Props: Deeply understand our buyer personas across our product lines, shaping how we articulate our value to prospects and existing clients alike. That means knowing what keeps a compliance leader up at night, how they describe their own problems, and how much technical detail they actually want (usually less than you’d think). You’ll build that understanding firsthand, from the calls you’re on
• Master Pricing & Packaging: Partner with leadership to evaluate and optimize pricing models and product tiers as our platform grows
• Tell the "Why": Go beyond the "what" and "when" of releases. You will articulate why we built a feature, how it solves real customer pain points, and why it matters in the market. Every story starts with the buyer’s problem, how they work today, and the outcome they get before it gets to how the feature works
• Help drive exceptional sales calls: Join demo and discovery calls to help showcase our latest features and upcoming product launches. You'll create working prototypes to make upcoming releases come to life for buyers even before they're live
• Partner on Customer-Facing Marketing initiatives: Host product webinars, showcase new features, and collaborate closely with our Customer Marketing Manager (CMM) on post-sale expansion strategies
• Share learnings with Product:Capture what lands on demo calls, what confuses buyers, which objections keep coming up, and what they ask for that we don’t have yet. You'll synthesize and share these learnings with the Product team to help shape the roadmap and positioning
• Decode the Roadmap: Proactively dig into upcoming features, unearthing the underlying strategy so you can build impactful launch plans well before code hits production. Then translate it into concise, easy-to-understand language for buyers and internal teams who’ll never read a technical spec
• End-to-End Launch Ownership: Lead launch orchestration across Product, Marketing, Sales, CS, and Support so internal teams and external customers are aligned and hyped
• Create the Artifacts: Roll up your sleeves to create pitch decks, one-sheets, product web pages, explainer videos, and outbound messaging templates. Leverage AI tools or do a bit of "vibe coding" to prototype web pages, interactive tools, or automated workflows on the fly. Every asset looks and sounds polished: good lighting, clean audio, tight edits
• Enable the Commercial Team: Run enablement sessions, record Loom walkthroughs, and write Slack launch updates that Sales and CS can absorb in two minutes and repeat to a customer with confidence

Skills

• Exceptional, Concise Communicator: You get to the point. Whether it's a five-minute Loom, a Slack update, a live webinar, or an answer to a tough question, you're clear, structured, and brief. You read your audience and pitch the message at their level
• Customer-Obsessed: You'd rather hear it from a customer than read it in a report. You're energized by live calls, comfortable presenting to buyers, and quick to spot patterns across conversations
• You've marketed to business buyers (compliance, HR, legal, finance, or similar) who need you to bring the story up to their level
• If most of your background is with technical buyers like IT, security, or developers, show us how you've adapted for a non-technical audience
• You've taken complex B2B SaaS products and features to market successfully by making them simple for the people buying them
• You natively incorporate AI into your workflow to scale your speed and output. Whether it's using AI for messaging variations, building automation workflows, or 'vibe coding' quick landing page prototypes, mini-apps, or interactive assets, you love experimenting with technology to get things done faster
• You thrive in fast-paced, high-build environments where roadmaps shift rapidly. Ambiguity doesn't freeze you; it energizes you
• Startup life moves fast, and we take our work seriously, but not ourselves. A great sense of humor is a must
• Ethena is a remote-first organization and is currently hiring candidates based in the United States
• We are not currently offering employer visa sponsorship for this role

Benefits

• Our workforce is fully remote, and your personal working hours can be based on your own timezone. All team-wide meetings are scheduled to be inclusive of all North American time zones.
• We provide unlimited PTO.

Company Overview