[Remote] Marketing Campaign Manager

Note: The job is a remote job and is open to candidates in USA. Cordance accelerates the growth of vertically focused B2B SaaS companies through acquisition and long-term strategic and financial guidance. The Marketing Campaign Manager will lead integrated marketing campaigns across multiple business units within the Education Division, manage execution with internal stakeholders and an external agency, and optimize performance to drive pipeline growth.

Responsibilities

• Develop and lead comprehensive, multi-channel marketing campaigns aligned to business unit goals
• Collaborate with business unit stakeholders to understand target audiences, value propositions, and key business priorities to inform marketing campaign strategy and messaging
• Manage end-to-end campaign execution, partnering with business unit functional teams and our external marketing agency
• Own campaign timelines, deliverables, and budgets, ensuring on-time and high-quality execution
• Monitor and analyze campaign performance using marketing analytics tools and dashboards
• Continuously test, optimize, and iterate based on data-driven insights to improve conversion rates and pipeline contribution
• Partner closely with sales to ensure campaign alignment, support enablement, and accelerate opportunities
• Communicate campaign plans, performance, and insights to key stakeholders across marketing and business leadership

Skills

• 5+ years of experience in B2B SaaS marketing, with at least 2+ years in campaign management
• Experience managing campaigns across multiple business units or products within a division
• Proven success driving integrated campaigns that deliver measurable business outcomes (pipeline, revenue)
• Strong project management skills with the ability to manage multiple initiatives simultaneously
• Proficiency in marketing technology platforms such as Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools
• Excellent communication, collaboration, and stakeholder management skills
• Familiarity with segmentation, personalization, and campaign automation best practices
• Vertical B2B SaaS experience in education or edtech

Benefits

• Fully remote opportunity for candidates based in the Eastern U.S. time zone, with a hybrid/remote capacity preferred for candidates based in or near Leeds, UK.
• Comprehensive health coverage beginning on the first day of employment.
• 401K Plan (US): 1:1 match for the first 3% of contributions and 0.5:1 match for the next 2%; a 4% match when contributing 5% of salary; pre-tax and Roth options; eligibility the first of the month after 90 days; immediately vested.
• RRSP (CAN): 1:1 match for the first 3% of contributions and 0.5:1 match for the next 2%; a 4% match when contributing 5% of salary; pre-tax and Roth options; eligibility the first of the month after 90 days; immediately vested.
• Flexible PTO with uncapped paid time off.
• 12 weeks of paid parental leave for all employees.
• Monthly remote-work stipend of $75 USD or $140 CAD for phone and internet.
• Generous holiday schedule with an extensive list of holidays.

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