[Remote] Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. CYPHER Learning is seeking a Marketing Specialist for North America to execute regional marketing programs that build awareness, generate demand, and strengthen its market presence. The role coordinates events, demand generation, content, customer advocacy, email marketing, and performance analytics in collaboration with the global Marketing team.

Responsibilities

• Events: Plan, coordinate, and execute in-person and virtual events, managing logistics, timelines, vendors, promotion, execution, and post-event follow-up
• Marketing Programs: Manage regional marketing programs, including third-party review platforms, analyst firm relationships, and media and promotional opportunities, evaluating opportunities and recommending activities based on regional priorities and business needs
• Demand Generation: Partner with the Head of Demand Generation to develop and execute programs that support pipeline generation, engagement, and growth across North America, providing recommendations on program execution based on market needs and performance
• Content & Social Media: Support the development and execution of content and social media programs aligned with broader marketing priorities and regional needs, identifying opportunities to strengthen regional engagement
• Customer Advocacy: Identify and secure customer participation in case studies, testimonials, and other customer advocacy initiatives, prioritizing opportunities and managing development from outreach through completion
• Email Marketing: Support the development and execution of email nurture and other email marketing programs, using performance results to recommend ongoing optimization
• Reporting & Analytics: Analyze marketing and program performance to identify trends, evaluate effectiveness, and recommend improvements based on data and business needs
• Cross-Functional Collaboration: Work closely with the global Marketing team and other cross-functional partners to ensure regional programs are aligned with broader marketing priorities and executed effectively
• All other duties as assigned

Skills

• 3–5 years of experience in marketing, with hands-on experience executing marketing programs and campaigns
• Experience supporting or managing marketing campaigns, events, email marketing, social media, content, and customer engagement initiatives
• Experience coordinating in-person and virtual events from planning through execution
• Strong organizational and project management skills, with the ability to manage multiple programs and priorities simultaneously
• Strong analytical skills with experience using marketing data and reporting to evaluate program performance and inform decisions
• Excellent written and verbal communication skills, with strong attention to detail
• Strong collaboration skills and the ability to work effectively across teams in a global, fast-paced environment
• Adaptable and comfortable taking on new responsibilities, shifting priorities, and learning new tools and processes
• Experience working in SaaS or B2B technology is preferred
• Experience in the LMS, EdTech, or education market is a plus
• Copywriting or content development experience is a plus

Benefits

• Be part of an innovative and global organization that is revolutionizing digital learning.
• Collaborate with a diverse, international team in a fast-paced and dynamic startup environment.
• Opportunity to drive customer success strategies that impact businesses and educational institutions worldwide.
• Professional development opportunities.
• A supportive work culture.
• Remote-first company with flexibility and accessibility.

Company Overview