[Remote] Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Conceptra Biosciences is redefining access to reproductive healthcare through FDA-approved therapies and diagnostics for women’s health. The Marketing Specialist will support brand management, marketing campaign execution, creative development, medical-legal-regulatory review, sales enablement, campaign analytics, and commercial launch activities.

Responsibilities

• Support the development and execution of brand plans, messaging strategies, product positioning and tactical marketing programs
• Coordinate execution of marketing campaigns for health care providers and patients across advertising channels, SEO, CRM, websites, events and sales channels
• Coordinate cross-functional stakeholders including Marketing, Medical Affairs, Regulatory, Legal, Sales, Market Access, Operations and external agency partners
• Lead project management including weekly status meetings, timelines, project progress tracking, risk identification and proactive communication of status updates to stakeholders
• Partner with internal teams and external agencies to develop marketing materials and promotional assets
• Manage the creative development process from briefing through final production, ensuring alignment with corporate identity, brand strategy, and business objectives
• Review creative executions for accuracy, consistency, and adherence to approved messaging and brand guidelines
• Coordinate revisions and feedback among stakeholders to ensure efficient project progression
• Prepare, submit, and track promotional materials through the Medical, Legal, and Regulatory (MLR) review system
• Facilitate review meetings, consolidate stakeholder feedback, and manage revisions to ensure timely approvals
• Maintain documentation and version control of all materials
• Ensure all promotional materials comply with regulatory requirements, company policies, and industry standards
• Partner with Sales leadership to develop and maintain sales tools, training materials, competitive intelligence resources, and field communication materials
• Assist in managing marketing budgets and vendor invoicing
• Support content management and asset organization across marketing platforms
• Monitor campaign performance using CRM, digital, sales, and market data sources
• Develop dashboards and reports that provide actionable insights and recommendations for optimization
• Support healthcare professional (HCP) marketing initiatives including sales aids educational materials, email campaigns, and digital engagement programs
• Support commercial launch planning and execution activities including promotional material development, field force support, creative agency and launch milestone management

Skills

• Bachelor's degree in Marketing, Business, Life Sciences, Communications, or a related field
• 2-4 years of experience in pharmaceutical, biotech, or life sciences marketing
• Experience supporting pharmaceutical, diagnostic, or laboratory-developed test promotional materials with an understanding of relevant regulatory requirements
• Experience with healthcare provider or patient marketing initiatives
• Experience working with creative agencies and coordinating asset development
• Proven ability to support product launches in pharmaceuticals, diagnostics or devices
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously
• Ability to communicate effectively across Marketing, Medical, Regulatory and Operational teams and deliver high-quality work in a highly regulated environment
• Ability to use or quickly learn MLR review systems such as Zen QMS or Veeva PromoMats, and CRM platforms such as Veeva CRM, Salesforce or Zoho CRM
• Capability to execute digital marketing, content management, and omnichannel campaigns
• A personal or professional passion for women's health
• Collaborative mindset with the ability to build strong cross-functional relationships
• Passionate about learning and improving both the depth and breadth of skills and capabilities
• Comfortable in fast-paced, mid-size company

Company Overview