[Remote] Marketing Specialist - B2B Social Media Manager

Note: The job is a remote job and is open to candidates in USA. The hiring company is a confidential insurance company. The B2B Social Media Manager leads B2B social strategy and execution to build awareness, strengthen engagement, amplify thought leadership, and support demand generation. The role manages channel planning, content, paid social, monitoring, testing, and performance reporting in collaboration with internal partners.

Responsibilities

• Lead the strategy and execution of B2B social media across assigned channels to build awareness, strengthen engagement, amplify thought leadership and support demand-generation priorities
• This role owns channel planning, editorial calendars, publishing, paid social activation, short-form video, monitoring, testing and performance reporting while collaborating with campaign, creative and subject-matter partners
• Develop and execute B2B organic and paid social strategies aligned with audience, campaign and business objectives
• Own channel-specific editorial planning, content calendars, publishing schedules and day-to-day channel operations
• Create, write, edit and adapt platform-specific content, including posts, campaign assets and short-form video
• Set up, manage and optimize paid social campaigns, including objectives, audiences, budgets, placements and tests
• Amplify thought leadership, executive and subject-matter expert content in coordination with internal partners
• Monitor assigned channels, audience conversations and relevant trends; identify opportunities, risks and response needs
• Use social listening, platform analytics and campaign reporting to evaluate performance and recommend improvements
• Test messaging, formats, audiences and creative approaches to improve engagement and campaign outcomes
• Consult with business partners on social strategy, key messages, channel selection and content opportunities
• Manage concurrent initiatives, outside resources, budgets, workflows and project status as needed
• Protect approved market positioning, brand standards and message consistency across social activity
• Use AI tools appropriately to improve ideation, production, analysis and workflow efficiency while maintaining human review and brand governance

Skills

• AI Tools
• Content Copywriting
• Content Creation Management
• Content Publishing
• CSS HTML
• Interactive Websites
• Magnolia CMS
• Search Engine Management
• Search Engine Optimization (SEO)
• Web Analytics Tools
• Bachelor's degree in Marketing, Communications, Digital Media or a related field, or equivalent experience
• Four or more years of social media or integrated communications experience, including B2B audiences
• Demonstrated experience managing both strategy and hands-on execution across organic and paid social programs
• Strong writing, editing, project management, stakeholder consultation and presentation skills
• Hands-on experience managing B2B social media channels, including both organic and paid programs
• Proficiency with Sprout Social or a comparable social media management platform
• Experience developing channel strategies, editorial calendars and platform-specific content
• Ability to set up, manage and optimize paid social campaigns
• Experience creating and producing short-form social video content
• Proficiency with platform analytics, social listening and performance reporting
• Strong understanding of audience targeting, testing, optimization and social media best practices
• AEO/GEO
• Digital Asset Management
• Knowledge of marketing automation platforms (e.g. Salesforce Marketing Cloud) and CRM systems, as well as project management tools (e.g. Asana)
• Oracle Eloqua
• Salesforce
• Experience managing social media for complex, regulated or multi-brand organizations
• Familiarity with B2B demand-generation and lead-generation programs
• Experience amplifying thought leadership, executive or subject-matter expert content
• Working knowledge of creative tools for basic image and video editing
• Experience using AI tools to improve content development, analysis and social media workflows
• Familiarity with marketing automation, CRM or web analytics platforms used to connect social activity with broader campaign performance

Benefits

• Remote work arrangement

Company Overview