[Remote] Marketing Specialist – Team Lead

Note: The job is a remote job and is open to candidates in USA. Quest Analytics is hiring an AI-Forward Marketing Specialist – Team Lead to own content and editorial strategy and establish the company as an authoritative voice in enterprise network intelligence. The role leads a content team, coordinates campaigns and external partners, and embeds AI tools and workflows across marketing research, creation, execution, and measurement.

Responsibilities

• Lead our content and thought leadership strategy across enterprise network intelligence, provider data accuracy, compliance analytics, network management, and the evolving healthcare landscape
• You’ll translate complex topics and internal expertise into compelling stories that resonate with healthcare executives and decision-makers across articles, white papers, case studies, webinars, email campaigns, digital experiences, and social content
• You’ll also help establish and protect a consistent, differentiated Quest Analytics brand voice across channels
• Build and manage an integrated content and editorial calendar that connects business priorities, campaigns, thought leadership, events, social media, and demand generation
• You’ll identify opportunities to create meaningful new content while finding smarter ways to extend high-performing content across channels, audiences, and formats
• Develop marketing plans designed to increase brand awareness, audience engagement, and pipeline growth
• Translate campaign strategies into clear content plans, deliverables, owners, and timelines
• Identify opportunities to strengthen the Quest Analytics website through landing pages, blogs, resources, thought leadership, SEO/AEO optimization, and improved user experiences
• Collaborate with Social Media to expand our presence, grow relevant audiences, and increase engagement
• Partner with the Events team to connect conferences and events to broader campaigns and content strategies
• Support and optimize paid digital campaigns across SEM, programmatic, and social channels with a focus on measurable performance and ROI
• Provide day-to-day team leadership across a content team spanning social media, video production, and marketing project management
• You’ll create clarity around priorities, help the team balance competing demands, remove roadblocks, and ensure work meets a high creative and editorial standard
• Develop project timelines, assignments, and priorities across internal teams, contractors, agencies, and vendors
• Coach team members and foster a culture of continuous learning, experimentation, accountability, and professional growth
• Establish and track annual KPIs and ensure key projects and deliverables stay on track
• Manage external contractors and vendors, including project scoping, briefing, contracted hours, budgets, deliverables, and performance
• Communicate priorities, milestones, budget considerations, and risks between Marketing leadership and the broader team
• Partner with subject matter experts and business leaders to create accurate, differentiated, and on-brand campaigns and content
• You’ll partner with the VP of Marketing to move the team from individual AI experimentation to a scalable operating model where AI is thoughtfully embedded throughout the marketing workflow
• You’ll explore how Claude, Microsoft Copilot, and other emerging AI technologies can enhance research and content development, thought leadership ideation, content repurposing and cross-platform production, campaign development and iteration, ICP and audience targeting, SEO and AEO strategies, performance analysis, workflow automation, and team productivity and capacity
• You’ll continuously evaluate emerging AI capabilities, test new approaches, and turn successful experiments into documented workflows, standards, and repeatable practices the broader team can adopt

Skills

• Bachelor's degree in Marketing, Communications, Journalism, or a related field, or 8+ years of equivalent B2B marketing experience in lieu of a degree
• 7+ years of professional writing and B2B content marketing experience, with demonstrated strength across long-form thought leadership, articles, case studies, email campaigns, web content, and social copy
• Demonstrated experience building and managing integrated content and editorial calendars across multiple channels and formats
• Strong editorial judgment and the ability to translate complex or technical concepts into clear, compelling stories for executive audiences
• Hands-on experience with AI-powered content and productivity tools, including Claude and Microsoft Copilot
• Experience creating, testing, and documenting AI-assisted workflows, not simply using AI for one-off content generation
• Knowledge of SEO and AEO strategies, including keyword research, content optimization, and performance measurement using Google Analytics, SEMrush, or similar platforms
• Experience managing contractors, agencies, and other external partners, including scoping, briefing, budget management, and performance feedback
• Strong project management skills with the ability to keep multiple workstreams moving in a fast-paced, deadline-driven environment
• Excellent communication, listening, problem-solving, and troubleshooting skills
• A collaborative leadership style with the ability to provide direction, feedback, and accountability while helping others grow
• **Visa sponsorship is not available at this time
• Applicants must be legally authorized to work in the United States

Benefits

• Workplace flexibility – you choose between remote, hybrid or in-office
• Affordable employee medical, dental and vision plans with low employee cost
• 401k Matching
• Wellness benefits
• Success sharing bonus
• Flexible vacation, plus sick time and holidays
• An entrepreneurial culture that won’t limit you to a job description
• Being listened to, valued, appreciated -- and having your contributions rewarded
• Enjoying your work each day with a great group of people

Company Overview