[Remote] Marketing Strategist - Technical & Professional Services

Note: The job is a remote job and is open to candidates in USA. Daktronics is hiring a Marketing Strategist to lead integrated, ROI-driven marketing for its Technical & Professional Services segment. The role develops segment positioning, go-to-market plans, demand generation, customer adoption and retention programs, content, and sales enablement in partnership with cross-functional teams.

Responsibilities

• Develop and lead the annual and quarterly marketing strategy for the Technical & Professional Services segment, aligned to segment goals and Daktronics' global marketing framework
• Own competitive positioning, messaging architecture, and segment value proposition
• Drive go-to-market strategy for new service offerings, from planning through launch and sustainment
• Identify market development opportunities and translate them into actionable marketing initiatives
• Build and maintain deep market knowledge - customers, competitors, trends, and regulatory landscape
• Contribute segment insights to Daktronics' global marketing planning process
• Translate segment positioning into service-specific messaging (preventative maintenance, remote support, professional services)
• Craft customer-facing messaging around business outcomes, operational efficiency, uptime, and risk reduction
• Ensure consistent service branding across all customer touchpoints
• Build campaigns that generate qualified opportunities for service sales teams
• Develop cross-sell and upsell programs targeting existing customers
• Create lifecycle marketing programs that increase service adoption and renewal rates
• Support pipeline generation through digital marketing, events, webinars, and industry engagement
• Produce case studies, videos, brochures, presentations, and sales tools
• Create thought leadership content on operational excellence, technology adoption, and venue performance
• Manage website, email, social, and customer communications content
• Coordinate content development with subject matter experts across Services and Product Management
• Support onboarding and enablement programs for new customers
• Drive campaigns that increase adoption of software and subscription services
• Partner with customer success teams to improve retention and satisfaction
• Develop battle cards, ROI calculators, and value-selling materials
• Deliver internal product and service marketing training
• Partner with sales on account-based marketing initiatives and equip teams with proof points (case studies, outcome messaging) to support positioning

Skills

• Bachelor's degree in Marketing, Business, Mass Communication, Journalism, or related field
• Seven (7)+ years of B2B marketing experience with demonstrated ownership of strategy, campaigns, and measurable business outcomes
• Proven ability to develop and execute integrated marketing strategies aligned to business growth objectives
• Strong understanding of demand generation, pipeline marketing, and sales alignment in a B2B environment
• Experience with marketing automation platforms, CRM systems (Salesforce preferred), and digital marketing channels
• Data fluency comfortable building business cases, tracking ROI, and translating metrics into strategic recommendations
• Excellent communication and stakeholder management skills across sales, product, and executive audiences
• Fluent in English, written and verbal
• Ability to work independently and lead initiatives in a distributed, cross-functional environment
• Ability to obtain and maintain appropriate visas for travel between Canada and the United States. Must meet Canadian admissibility requirements
• Effectively exercise discretion and independent judgment
• Applicants must be 18 years of age or older
• Daktronics does not sponsor, renew, or extend immigration visas for this position
• Strong interpersonal skills with the ability to lead through influence
• Collaborative mindset with the ability to work across functions and levels
• Strong organizational skills with the ability to manage multiple priorities
• Creativity and ability to develop and communicate new ideas clearly
• Demonstrated ability to analyze performance and apply insights to improve outcomes
• Strong desire to continuously learn and improve marketing effectiveness

Benefits

• Flexible opportunities
• Meaningful benefits

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