[Remote] Media Planner and Buyer

Note: The job is a remote job and is open to candidates in USA. MV Digital Group is hiring a Media Planner & Buyer to build and manage client media plans across paid channels. The role supports audience and channel strategy, planning research, campaign execution and optimization, and client presentations while increasing ownership over time.

Responsibilities

• Build media plans for client campaigns, translating the brief into a channel strategy and budget framework, with guidance from senior planners
• Support audience strategy by researching targeting approaches, data sources, and segmentation options based on client goals and budget
• Recommend media mix across paid channels, learning to balance reach, frequency, cost efficiency, and client objectives
• Create media plans, flowcharts, budgets, and decks that connect audience to channel to budget to KPI in a clear narrative
• Handle planning math with growing independence, including budget allocation, forecasting, pacing, and reconciliation
• Conduct research that informs planning decisions, including competitive landscape, audience data, platform capabilities, and market context, and turn it into clear recommendations
• Partner with Account Managers in client conversations, presenting parts of the plan and building toward explaining the “why” behind channel decisions on your own
• Support campaign execution and optimization, including insertion orders, trafficking, and reporting, so you see how your plans perform in market
• Contribute to RFP responses as opportunities come up
• Stay sharp on the media landscape, including new platforms, shifting audience behavior, and pricing trends, and bring what you learn into planning decisions
• Take on more campaigns and greater ownership as your skills grow

Skills

• Minimum two years in media planning, media buying, ad operations, or digital marketing; internship or agency coordinator experience counts
• Comfort with budgets and spreadsheets, and a willingness to get confident with planning math: allocation, forecasting, pacing, and reconciliation
• Exposure to digital media platforms such as search, social, or DSPs (DV360, The Trade Desk); hands-on experience is a plus, and we'll teach the rest
• Experience building or contributing to a plan, deck, or recommendation, and the curiosity to explain the thinking behind it
• Strong organizational and analytical instincts, and the ability to juggle multiple campaigns on tight timelines without losing the details
• Clear written and verbal communication, and the ability to make complex ideas simple to explain and digest
• Good judgment under ambiguity, and the habit of asking good questions
• Bachelor's degree in marketing, communications, or a related field, or equivalent experience preferred
• Familiarity with media planning tools (Bionic, Strata, ComScore) or audience data providers (LiveRamp, GWI) is a plus, not a requirement
• Experience in political, advocacy, higher ed, or utilities verticals is a plus

Benefits

• Remote-based position
• Close partnership, direct feedback, and a manager who’s invested in your craft
• Learn and build skills along the way

Company Overview