[Remote] Marketing - Senior Corporate Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Aline is hiring a Senior Corporate Marketing Manager to shape its market presence and strengthen its brand authority in senior living technology. The role owns corporate messaging, public relations, organic search and social strategy, thought leadership, and events.

Responsibilities

• Own Aline's voice and corporate narrative across all external touchpoints
• Lead positioning and messaging frameworks that clearly articulate Aline's differentiation in the senior living technology market
• Partner with Product, Sales, and Customer Success to ensure brand integrity at every stage of the customer journey
• Protect and advance Aline's reputation through consistent, credible external communications
• Develop and execute a proactive PR strategy that builds Aline's category leadership and executive visibility
• Manage earned media, press releases, story pitching, and rapid-response communications
• Own relationships with key industry analysts and senior living-specific research firms (ie, NIC, LeadingAge)
• Ensure Aline is appropriately included in relevant market reports and evaluations that influence buyer decisions
• Own Aline's SEO and answer engine optimization (AEO) strategy, ensuring visibility across traditional and AI-powered search
• Partner with the Marketing Operations, Creative & Digital team on web content strategy, site architecture, and ongoing optimization
• Define content pillars that drive organic traffic, authority, and conversion from Aline's target audience
• Monitor performance and continuously improve search rankings and share of voice across relevant categories
• Develop and execute Aline's organic social media strategy across relevant platforms, with a primary focus on LinkedIn
• Build a consistent brand presence that grows community, drives awareness, and amplifies executive thought leadership
• Establish editorial rhythms and content calendars aligned with company priorities and market moments
• Measure engagement, reach, and audience growth with a clear lens on both brand impact and pipeline influence
• Identify and pursue awards, recognitions, and industry rankings that reinforce Aline's credibility and category leadership
• Develop executive thought leadership content, including bylines, speaking opportunities, and LinkedIn presence for key leaders
• Position Aline's leadership team as trusted voices of authority in senior living technology
• Build a content calendar that connects thought leadership to brand, demand generation, and sales enablement goals
• Own Aline's event strategy, including industry conferences, trade shows, hosted executive events, and partner roundtables
• Evaluate event investments with a clear ROI framework, balancing brand-building with pipeline contribution
• Manage event planning, logistics, sponsorships, and on-site execution
• Partner with Sales and Customer Success to ensure events are leveraged for relationship-building, pipeline, and expansion opportunities

Skills

• 5-8 years of progressive B2B marketing experience with a strong foundation in brand, communications, or corporate marketing
• Proven track record owning brand strategy and PR for a high-growth SaaS company
• Familiarity with SEO/AEO best practices and content-driven organic growth strategies
• Strong editorial instincts; you know what makes a compelling story and how to tell it across formats and audiences
• Exceptional written and verbal communication skills
• Senior living, healthcare technology, or vertical SaaS experience a plus but not required
• Highly collaborative; you build trust across functions and bring people along rather than operating in a silo
• Creative and strategic in equal measure; you can zoom out to set direction and zoom in to execute with precision
• Experience in a PE-backed or high-growth environment preferred

Company Overview