[Remote] Member Marketing Consultant - GROWMARK, Inc. - Remote (IA) Job Details | GROWMARK, Inc.

Note: The job is a remote job and is open to candidates in USA. GROWMARK, Inc. is an agricultural cooperative serving customers across North America. The Member Marketing Consultant leads marketing strategy and execution with member and retail cooperatives, coordinating campaigns across channels to drive sales and strengthen customer engagement and loyalty.

Responsibilities

• Collaborates with member/retail leadership, field staff, and member resources team members in the strategic planning and development of local marketing and communication plans to reach established goals that are measurable and in alignment with GROWMARK divisions and Enterprise Marketing objectives
• Collaborates with member/retail leadership in researching and understanding the competitive landscape, defining customer and target segments at both regional and enterprise level
• Oversees development and implementation of local marketing collaterals in support of member/retail marketing strategies. Maintains the integrity of established brands across product lines, advertising, and all other internal and external communications
• Provides leadership and direction to member/retail Marketing Assistants in local execution of sales and marketing activities including a strong emphasis on digital marketing, engagement and content creation/collaboration with predetermined goals that are measurable
• Serves as project manager developing campaigns and activities to member/retail salespeople when appropriate
• Provides insight to sales and marketing leaders within GROWMARK business units about opportunities to align Enterprise Marketing campaigns and initiatives to those which would be most effective and well-utilized by member/retail cooperatives
• Collaborates with Member Resources team members and enterprise marketing leadership team in the development of member marketing programs that will be effective in supporting sales programs
• Fosters a working knowledge of member/retail product lines, differentiators, and business goals and utilizes those insights to inform comprehensive marketing strategies prioritizing the cross-sell and upsell mindset
• Responsible to stay actively engaged and build overall personal awareness on current and emerging trends, best practices and other relevant information related to enterprise marketing with an emphasis on digital
• Communicates strategic recommendations and campaign insights clearly and confidently to all levels of leadership, tailoring the message for technical and non-technical audiences
• Ability to ask the right questions to get to root causes, analyze problems, and provide holistic recommendations based on knowledge
• Responsible for encouraging, supporting, and promoting innovative practices, ideas, and technologies within the team
• Follows GROWMARK’s Code of Conduct and Corporate Compliance Program, Environmental Health and Safety, OSHA and DOT policies and procedures, as they apply
• Performs all other duties as assigned

Skills

• Normally requires a bachelor's degree in business, marketing, or the equivalent thereof, and 5+ years or more of marketing related work experience to demonstrate marketing knowledge
• Demonstrates essential abilities including business knowledge, collaboration, communication, customer focus, decision making and skill development
• Exceptional attention to detail, superb prioritization and organizational skills, and the ability to manage multiple projects simultaneously in a fast-paced work environment
• Must have and maintain a valid driver's license
• Must have the ability to obtain and maintain a valid passport

Benefits

• Fully funded pension
• Medical, dental, vision, and life insurance
• Supplemental accident, critical illness, disability, hospital indemnity, and identity theft protection plans
• Generous paid time off (PTO), paid holidays, and parental leave
• 401(k) plan with company matching
• Free Employee Assistance Program (EAP)

Company Overview