[Remote] MKTG302: Email marketing

Note: The job is a remote job and is open to candidates in USA. JerseySTEM is seeking an Email Marketing Specialist to manage and optimize email campaigns in support of its mission to improve access to STEM education for underserved middle school girls. The role develops email content, segments audiences, analyzes campaign performance, and collaborates with cross-functional teams to increase engagement.

Responsibilities

• Plan, execute, and optimize email marketing campaigns to engage our audience and drive desired actions
• Develop captivating and relevant email content, including copywriting and design, to ensure messages resonate with recipients
• Implement audience segmentation strategies to deliver personalized and targeted email campaigns
• Conduct A/B tests on various email elements to refine content and increase campaign effectiveness
• Utilize email marketing analytics tools to track and analyze campaign performance, making data-driven improvements
• Oversee email list management, including maintenance, growth, and segmentation
• Implement email marketing automation workflows to streamline processes and enhance engagement
• Collaborate with cross-functional teams, including content creators, designers, and developers, to execute email campaigns successfully

Skills

• Bachelor's degree in Marketing, Communications, or a related field
• Proven experience in managing email marketing campaigns and using email marketing platforms
• Strong writing and copywriting skills with an understanding of email content optimization
• Familiarity with email marketing analytics and reporting tools
• Knowledge of email marketing best practices, including audience segmentation and A/B testing
• Creative mindset and ability to create compelling email designs and layouts
• Detail-oriented and organized with the ability to manage multiple email campaigns simultaneously

Benefits

• Approximately six flexible hours per week

Company Overview