[Remote] Paid Media Manager

Note: The job is a remote job and is open to candidates in USA. Infojini Inc is hiring a Paid Media Manager to lead paid media strategy and hands-on activation across programmatic display, paid search/SEM and other digital channels. The role develops campaign plans and measurement approaches, manages agency and media-partner performance, optimizes campaigns, and assesses opportunities to bring media capabilities in-house.

Responsibilities

• Develop paid media strategies, channel plans and testing roadmaps aligned with campaign and business objectives
• Translate audience insights, market opportunities and campaign goals into targeting, retargeting, placement and budget recommendations
• Set up, traffic, monitor and optimize programmatic campaigns in StackAdapt
• Plan, manage and optimize paid search/SEM campaigns in Google Ads or comparable platforms
• Manage paid display, trade publication and other media-partner placements as assigned
• Allocate budgets, monitor spend pacing and adjust investment based on performance and priorities
• Manage media agencies and partners, including evaluating strategy, plans, execution, results and recommendations
• Establish campaign KPIs, measurement plans, testing approaches and reporting cadences
• Coordinate campaign tagging, tracking and analytics requirements with marketing, web and technical partners
• Analyze campaign and channel performance; identify insights and implement optimization recommendations
• Assess current agency-managed work and recommend which capabilities, processes and execution should be brought in-house
• Document processes, platform practices and training to support internal capability development and continuity
• Influence cross-functional stakeholders and communicate concise performance updates, risks and recommendations
• Use AI tools appropriately to improve planning, analysis, optimization and reporting while maintaining professional judgment and review

Skills

• Bachelor's degree in Marketing, Business, Advertising, Analytics or a related field, or equivalent training and experience
• Five or more years of paid media strategy and execution experience across programmatic display, paid search/SEM or related digital channels
• Demonstrated experience managing media agencies, significant campaign budgets and concurrent crossfunctional initiatives
• Strong analytical, project management, communication and stakeholder-influence skills
• Hands-on experience developing and managing paid media strategies across programmatic display, paid search/SEM and other digital channels
• Proficiency setting up, trafficking, monitoring and optimizing campaigns in StackAdapt
• Experience managing Google Ads or comparable paid search platforms
• Strong knowledge of audience targeting, retargeting, media planning, budget allocation and spend pacing
• Experience managing media agencies and evaluating agency strategy, performance and recommendations
• Proficiency with campaign measurement, analytics, reporting and performance optimization
• Ability to translate campaign goals into channel plans, KPIs, testing strategies and actionable insights
• Experience with B2B demand-generation and lead-generation campaigns
• Experience managing paid placements with industry publications or trade media partners
• Familiarity with conversion tracking, campaign tagging and marketing attribution
• Experience using Google Analytics or comparable web analytics platforms
• Experience assessing opportunities to bring agency-managed media capabilities in-house
• Familiarity with marketing automation and CRM platforms, such as Eloqua and Salesforce
• Experience using AI tools to improve media planning, analysis, optimization and reporting workflows

Company Overview