[Remote] Performance marketing lead

Note: The job is a remote job and is open to candidates in USA. Dentology is hiring a Performance Marketing Lead to own paid acquisition across its dental-practice clients and for Dentology itself. The role primarily focuses on hands-on Meta Ads campaign management and optimization, creative strategy, and measurable patient acquisition, with a secondary role in developing Google Ads. It also involves building scalable processes and, as the function grows, helping recruit and lead a performance marketing team.

Responsibilities

• Building, launching, and managing Meta campaigns yourself
• Managing multiple client accounts and meaningful advertising budgets simultaneously
• Monitoring daily spend, CPL, cost per booking, lead quality, and patient attendance
• Developing campaign structures and optimization strategies
• Testing creative angles, hooks, offers, messaging, and different creative variations
• Understanding how Meta's advertising ecosystem has evolved, including Andromeda and its implications for creative strategy and campaign optimization
• Identifying underperforming accounts and taking corrective action before performance becomes a client issue
• Analyzing campaign data and connecting advertising performance to actual patient acquisition
• Joining performance conversations with larger clients and explaining results and recommendations
• Writing direct-response ad scripts
• Developing treatment-specific advertising angles
• Creating compelling hooks and offers
• Developing clinician-led and direct-to-camera creative
• Testing pain-to-solution messaging
• Identifying winning creative concepts and developing new iterations
• Briefing editors and managing creative production
• Understanding what makes an ad convert and translating those insights into repeatable creative strategies
• Developing the initial Google Search strategy
• Launching treatment-specific and location-specific campaigns
• Managing and optimizing Google campaigns
• Implementing conversion tracking
• Measuring performance through booked consultations, attendance, accepted treatment, and revenue
• Establishing the economics required before expanding Google across the client portfolio
• Building and managing Dentology's Meta campaigns in the UK and US
• Writing and testing advertising scripts
• Identifying winning audiences, offers, and messaging
• Tracking cost per qualified booked call
• Optimizing and scaling campaigns based on performance
• Supporting the development of a predictable paid acquisition engine
• Document winning campaign structures, creative formulas, and treatment angles
• Establish processes that allow other media buyers to reproduce successful campaigns
• Identify opportunities for better analytics, reporting, and automation
• Communicate technical requirements to the engineering and operations teams
• Help recruit, train, and eventually manage additional media buyers

Skills

• Strong, recent, hands-on Meta Ads experience
• Proven experience personally building, managing, and optimizing Meta campaigns
• Experience managing multiple client accounts simultaneously, ideally within an agency environment
• Experience with local lead generation, appointment-based businesses, or service businesses
• Experience managing meaningful advertising budgets, ideally £2k–£5k / $3k–$6k+ per account monthly
• Strong understanding of Meta's advertising ecosystem, creative-driven optimization, and recent platform developments, including Andromeda
• Ability to write direct-response ad scripts and develop creative concepts independently
• Strong understanding of lead quality, cost per booking, attendance rates, and downstream conversion metrics
• Ability to analyze campaign performance and make data-driven decisions
• Excellent written and verbal communication
• Consider yourself a Meta Ads specialist rather than primarily a Google Ads specialist
• Have personally managed Meta campaigns recently and can demonstrate measurable results
• Understand that creative strategy is one of the biggest drivers of Meta performance
• Can write compelling direct-response scripts without relying entirely on AI
• Know how to scale lead-generation campaigns while maintaining lead quality and acquisition economics
• Are commercially minded and understand the relationship between advertising, bookings, attendance, and revenue
• Are hungry, entrepreneurial, curious, and constantly learning
• Want to take ownership of a growing performance marketing function and eventually build a team
• Hands-on Google Ads experience, particularly Search campaigns and conversion tracking
• Experience in dental, healthcare, medspa, or other appointment-based industries
• Experience with landing pages, funnels, CRM systems, lead nurture, and reactivation
• Experience briefing and managing creative editors
• Experience training or managing other media buyers
• Familiarity with modern marketing and AI tools such as Claude, Claude Code, Foreplay, and Higgsfield

Benefits

• Uncapped performance commission: 15% of monthly ads product line growth above the level at the time you join.
• Remote.
• Full-time, exclusive commitment.
• Opportunity to build and lead a performance marketing team as Dentology grows.

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