[Remote] Performance Marketing Manager, North America

Note: The job is a remote job and is open to candidates in USA. Nexford University is hiring a Performance Marketing Manager to grow qualified demand and improve enrollment outcomes across North America. The role owns day-to-day B2C paid media and coordinates funnel, creative, reporting, and cross-functional initiatives to improve enrollment performance.

Responsibilities

• Plan, launch, manage, and optimize campaigns across Google Ads, Meta, LinkedIn, and other relevant channels
• Own campaign structure, targeting, bidding, budget pacing, tracking requirements, and ongoing optimization
• Build monthly media plans aligned with enrollment priorities, historical performance, seasonality, and the applicant decision cycle
• Allocate spend based on qualified demand, downstream conversion, and acquisition efficiency
• Maintain a prioritized testing plan for audiences, creative, offers, and landing pages
• Monitor the journey from lead generation through application starts, completed applications, and enrollment
• Identify where prospects drop off and coordinate improvements with the teams responsible
• Own NAM campaign and audience requirements for nurture initiatives, including segmentation, messaging, and conversion goals
• Partner with Marketing Operations on implementation, testing, and measurement of nurture and automation
• Evaluate campaign performance beyond lead volume and cost per lead
• Maintain regular communication with Sales and Admissions on lead quality, follow-up, objections, and conversion barriers
• Use feedback and funnel data to recommend campaign, messaging, and targeting adjustments
• Coordinate campaign launches with team capacity and relevant enrollment dates
• Bring clear recommendations and follow through on agreed actions
• Develop clear creative briefs with audience insights, hooks, messaging, calls to action, and testing hypotheses
• Work with Creative to produce and improve campaign assets
• Partner with the website and digital teams on landing pages, forms, and conversion experiments
• Share performance feedback that helps teams understand what to improve and why
• Maintain accurate dashboards and deliver reporting on the agreed cadence
• Explain results in the context of spend, seasonality, attribution, campaign maturity, and conversion timing
• Contribute to enrollment forecasts and clearly communicate assumptions, risks, and resource needs
• Translate reporting into decisions, experiments, and next steps
• Keep Asana tasks, documentation, deadlines, and project status current
• Manage relevant paid media and demand generation vendors, including briefs, deliverables, timelines, and performance
• Own assigned initiatives from planning through completion, coordinating contributions from other teams
• Flag blockers early and propose practical solutions
• Support enrollment-focused webinars, partnerships, and events where campaign expertise is needed, with responsibilities and priorities agreed in advance
• Use appropriate AI tools to support research, analysis, campaign development, and routine workflows
• Review outputs for accuracy, brand alignment, and suitability before use
• Assess AI applications based on their contribution to efficiency and marketing outcomes

Skills

• At least four years of B2C hands-on performance marketing or demand generation experience
• Demonstrated experience managing paid B2C campaigns targeting U.S. audiences
• Strong working knowledge of Google Ads and Meta Ads
• Evidence of improving downstream conversion and acquisition efficiency, beyond generating inexpensive leads
• Experience working with Sales on a considered-purchase journey or a multi-stage conversion funnel
• Proficiency with HubSpot or a comparable CRM, GA4, campaign attribution, and reporting tools
• Strong analytical skills and the ability to build realistic plans from historical data
• Experience briefing creative teams, coordinating vendors, and managing projects across functions
• Clear communication, reliable follow-through, and comfort raising concerns constructively
• Experience with LinkedIn Ads is a plus
• Higher education or adult learner acquisition experience is preferred

Benefits

• Remote work in Texas, United States

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