[Remote] Principal Product Manager, Buyer Products

Note: The job is a remote job and is open to candidates in USA. G2 is a software marketplace that helps businesses make software decisions using insights from software users. The Principal Product Manager will own the buyer experience across G2 and its affiliated properties, turning anonymous traffic into returning buyers and high-quality demand. The role sets product strategy, ships and tests buyer-focused experiences, and aligns cross-functional teams around buyer needs and business outcomes.

Responsibilities

• Own the product vision, roadmap, and operating metrics for Buyer Products. Make clear bets, sequence them, and say what we will not build
• Start from the buyer. Obsess over what helps someone make a confident software decision, and treat their trust as the long-term asset
• Make business tradeoffs when they matter. Understand how the buyer experience supports G2's business, and work with Marketing, Sales, Finance, and monetization teams to balance buyer value against revenue
• Lead discovery, define requirements, and drive delivery with Engineering and Design. Prototype, write specs, and ship changes yourself with AI-native tools where it creates speed
• Run a high-cadence experimentation program. Define hypotheses, read results, and make ship, iterate, or kill decisions quickly with Data Science and Analytics
• Work in small, AI-enabled squads with a bias toward shipping and learning over planning
• Be the company's expert on how buyers research and evaluate software, including how AI assistants change that process. Run continuous qualitative and quantitative research, including with senior buyers
• Translate buyer signals into product decisions and a clear narrative for the executive team
• Align Product, Engineering, Design, Data, Marketing, and Revenue teams around one buyer strategy
• Mentor PMs, help set the hiring bar, and shape how the PM organization operates

Skills

• 10+ years of product management experience, including Principal- or lead-level ownership of a major consumer-facing product
• B2B SaaS experience, with a clear understanding of how buyers research, evaluate, and purchase software and how vendors go to market
• A GM mindset. You have owned a P&L, a business line, or a growth number, and you make decisions on business impact
• A record of shipping consumer-grade products at scale: growth, personalization, search and discovery, or marketplace experiences where the product had to earn adoption on its own
• 0-to-1 experience. You have launched or scaled a new product or category from concept through growth
• Strong product taste and craft. You can critique a design, set a quality bar, and know the difference between good and finished
• Fluency with data and experimentation. You use metrics, A/B tests, and closed-loop reporting to make high-stakes decisions
• AI-native working style. You use AI tools daily to research, prototype, analyze, and ship, and you have a point of view on how AI changes discovery and evaluation
• Excellent written and verbal communication, and the ability to influence senior stakeholders in ambiguous environments
• Experience with a two-sided marketplace, review or UGC platform, media or content-led product, or a data and insights product
• Experience growing logged-in or registered user bases and building lifecycle, personalization, or recommendation systems
• Experience designing for AI assistants, agents, or MCP and similar integrations
• Experience mentoring senior PMs

Company Overview

Company H1B Sponsorship