Remote Position
[Remote] Product Marketing Manager
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. Covariance is hiring its first Product Marketing Manager to define how enterprise brands understand and buy its AI-powered competitive and audience intelligence platform. The role connects Engineering, Product, and Sales, translating machine-learning capabilities into buyer-facing positioning, sales enablement, go-to-market plans, and category leadership.
Responsibilities
- Positioning & Messaging: define how Covariance shows up to enterprise buyers. Create the messaging architecture that underpins all GTM
- Sales Enablement: build the Covariance Playbook – decks, ROI calculators, competitive battlecards, demo scripts – that help sellers close against legacy solutions
- GTM Strategy by Vertical: develop segment-specific positioning and launch plans for core verticals. Partner with Sales to understand where we win and why
- Product-Market Feedback Loop: be the voice of the buyer internally. Translate customer objections, competitive gaps, and market signals into product roadmap input
- Category Creation: position Covariance as the leader in audience intelligence. Own thought leadership and competitive positioning
Skills
- 4-6 years in B2B product marketing, with at least 2 in adtech, martech, data platforms, or adjacent technical SaaS
- Track record building sales enablement from scratch
- Demonstrated ability to translate complex technical differentiation (ML, data infrastructure, identity resolution) into crisp buyer-facing narratives
- Strong writing; you distill complexity into clarity
- You use AI tools to move faster – this is part of your core workflow
- Experience selling to enterprise marketing, analytics, or data teams
- Understanding of the identity/audience/measurement ecosystem
Benefits
- Competitive equity package
- Free health, vision, dental insurance
- 401k with match
- Unlimited PTO + 13 company holidays
- Daily Grubhub lunch stipend
- Pre-tax commuter benefits
- In-person at our NYC office strongly preferred. Remote candidates who can spend some time in-office (e.g., monthly) will also be considered.
Company Overview