Remote Position
[Remote] Product Marketing Manager
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. Automotivemastermind Inc is hiring a Product Marketing Manager to develop product positioning and go-to-market strategies for launches and enhancements. The role collaborates across product, commercial, and marketing teams, supports demand generation, and creates sales collateral and launch assets.
Responsibilities
- Develop and refine product positioning and messaging that clearly communicates value to automotive retailers, agencies and OEMs, grounded in customer insights and market trends
- Build and execute go-to-market (GTM) strategies for new product launches and feature enhancements, ensuring alignment across product, commercial, and marketing teams
- Collaborate with campaign and demand generation teams to support marketing programs that drive awareness, engagement, and pipeline growth
- Lead cross-functional initiatives and manage projects from concept to execution, ensuring timely delivery of launch assets, sales tools, and campaign support
- Create compelling sales collateral including one-sheets, pitch decks, and communication plans to enable sales teams and support dealer conversations
Skills
- 4+ years of B2B product marketing experience, preferably within enterprise software, SaaS, technology, analytics, data, or automotive industries
- Proven experience developing positioning and messaging strategies and leading successful go-to-market launches for technical products or solutions
- Strong understanding of enterprise buying cycles and marketing to executive, business, and technical audiences
- Exceptional written, verbal, and presentation skills, with the ability to translate complex concepts into compelling customer value stories
- Experience creating sales enablement content and supporting commercial teams throughout the sales cycle
- Strong strategic thinking, organizational, and project management skills with the ability to manage multiple priorities simultaneously
- Collaborative leadership style with demonstrated success influencing cross-functional stakeholders without direct authority
- Analytical mindset with the ability to leverage customer, market, and performance data to drive decisions and optimize outcomes
- Familiarity with project management and product management tools such as Confluence, Dragonboat, and Airtable
- Experience with automotive, mobility, data and analytics, or technology solutions is preferred
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