Remote Position
[Remote] Product Marketing Manager
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. Opensend is hiring a Product Marketing Manager to shape positioning, launches, and go-to-market strategy for its product suite. The role translates product capabilities into compelling messaging and equips Sales and Customer Success to drive adoption and growth.
Responsibilities
- Product positioning and messaging: clear, differentiated messaging and value propositions across products, buyer personas and use cases
- Go-to-market execution: lead product launches and GTM initiatives, from positioning and launch planning through sales readiness, adoption and performance measurement
- Sales and customer success enablement: pitch decks, demo narratives, competitive battlecards, objection-handling guides and training that help both teams sell and grow accounts
- Competitive intelligence and market insights: track competitors and market trends, and use customer feedback and win/loss insights to shape positioning
- Customer storytelling: case studies, use cases and proof points that show the value of our products
- Product adoption and expansion: messaging and enablement that help customers adopt more of the Opensend platform
- Cross-functional marketing: partner with Product, Sales, Demand Generation and Customer Success to bring a consistent product story to campaigns, website content and partner marketing
Skills
- Five or more years in product marketing, including three or more in B2B SaaS
- Strong positioning and messaging skills: you translate complex technical products into clear, compelling value propositions
- Proven experience owning go-to-market strategy, from positioning and launch planning to sales enablement and adoption
- Experience creating enablement materials that teams use, including pitch decks, competitive battlecards and product collateral
- Strong understanding of B2B buyer journeys, customer personas, competitive landscapes and market dynamics
- Excellent writing, storytelling and presenting skills
- You can explain a technical product to technical and nontechnical audiences, and you're comfortable leading a training session or recording a video
- Experience collaborating with Product, Sales, Demand Generation and Customer Success teams
- An analytical, self-directed approach: you prioritize, measure impact and execute well in a fast-paced environment
- Experience in martech, adtech or data-driven marketing platforms, especially those sold to ecommerce and DTC marketers or their agencies
- Familiarity with Shopify, Klaviyo and related marketing technology ecosystems
- Experience launching new product lines, entering new markets or defining new product categories
- Experience leading competitive intelligence, win/loss analysis or customer research that shaped positioning and go-to-market strategy
- Experience at a high-growth B2B SaaS company
Benefits
- Equity and benefits follow the approved offer framework.
Company Overview