Remote Position
[Remote] Product Marketing Manager - Clinical Flow Cytometry
๐ Remote ยท United States
๐ผ Full-time
Note: The job is a remote job and is open to candidates in USA. Mason Harding is partnering with an unnamed global innovator in cellular analysis and flow cytometry to hire a US Product Marketing Manager for its clinical portfolio. The role leads regional go-to-market strategy, launches and lifecycle marketing, value propositions, and commercial growth for clinical systems and solutions.
Responsibilities
- Own US go-to-market strategy and commercial performance across the clinical systems portfolio
- Lead launches and lifecycle marketing for clinical instruments, IVD assays, reagents, software and workflow solutions
- Build compelling clinical, operational and economic value propositions for laboratories, clinicians and healthcare decision-makers
- Drive customer segmentation, market positioning, competitive differentiation and portfolio growth initiatives
- Work closely with Sales, Medical Affairs, Field Applications and Marketing to accelerate adoption and commercial execution
- Develop customer business cases incorporating laboratory economics, reimbursement considerations and workflow efficiency
- Analyse market opportunities, forecasts, pricing and portfolio performance to inform commercial decisions
Skills
- 5โ7+ years' experience in product marketing, downstream marketing, commercial marketing or product management
- Professional experience with IVD or clinical diagnostic products is essential
- Proven track record supporting product launches, adoption and commercial growth within clinical diagnostics
- Strong understanding of clinical laboratory workflows, healthcare purchasing and customer decision-making
- Experience developing clinical and economic value propositions, with awareness of reimbursement and laboratory economics
- Knowledge of clinical flow cytometry, hematology, hematopathology, oncology or pathology would be particularly relevant
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