[Remote] Product Marketing Specialist

Note: The job is a remote job and is open to candidates in USA. Open Lending is hiring a Product Marketing Specialist to translate its lending analytics and risk decisioning capabilities into customer-focused value and support adoption of its products. The role leads product positioning, market intelligence, go-to-market planning, thought leadership, competitive analysis, and sales enablement in partnership with cross-functional teams and ANV Marketing.

Responsibilities

• Develop and maintain product positioning, messaging, and differentiated value propositions for Open Lending solutions
• Translate complex analytical capabilities into measurable customer outcomes, including growth, approval rates, risk-adjusted return, and portfolio performance
• Create messaging frameworks and marketing briefs that enable consistent execution across sales, marketing, and executive communications
• Partner with product, data science, and go-to-market teams to ensure market-facing content is accurate, relevant, and aligned with product strategy
• Develop a strong understanding of credit union and banks, lending cultures, member needs, and consensus-driven decision-making processes
• Build and maintain buyer personas and customer insights for key audiences within credit unions and financial institutions
• Monitor lending-market trends, customer needs, and industry developments that may affect Open Lending's products and go-to-market strategy
• Establish feedback loops with sales, account management, product, and customers to inform positioning, commercialization, and product planning
• Support commercialization strategies, launch readiness, and adoption planning for Apex One, Lenders Protection, and future offerings
• Develop go-to-market plans that define target audiences, value propositions, proof points, channel needs, and success measures
• Coordinate cross-functional launch activities and ensure sales and account management teams have the information and tools needed to support adoption
• Assess launch and adoption performance and recommend adjustments based on market response and customer feedback
• Help establish Open Lending as a recognized industry expert through data-driven perspectives on lending trends, risk, pricing, and portfolio performance
• Identify thought leadership themes and develop subject-matter direction for articles, presentations, webinars, white papers, research, and executive communications
• Translate proprietary insights and market data into clear, credible content for credit union and lending-industry audiences
• Provide marketing briefs and subject-matter guidance to ANV Marketing for polished, scalable content and campaign execution
• Analyze competitors, market shifts, and emerging alternatives to identify differentiation opportunities and potential risks
• Develop competitive summaries, battlecards, proof points, and other enablement materials for the go-to-market organization
• Deliver actionable market and competitive insights that support go-to-market strategy and executive decision-making
• Support customer presentations, executive-level engagement, and strategic sales opportunities with relevant product and market insights

Skills

• Bachelor's degree in marketing, business, communications, finance, or a related field, or equivalent relevant experience
• 3-5 years of experience in product marketing, go-to-market strategy, market intelligence, sales enablement, or a related role
• Experience in financial services, fintech, lending technology, credit analytics, or a related industry
• Experience with Microsoft Word, Excel, and PowerPoint
• Strong background in SalesForce
• Experience managing LinkedIn
• Strong writing, presentation, and storytelling skills, with the ability to translate technical concepts into customer-focused business value
• Demonstrated ability to synthesize customer, market, product, and competitive information into clear recommendations and actionable plans
• Ability to collaborate across product, data science, sales, account management, executive leadership, and shared marketing teams
• Strong project management skills and the ability to manage multiple priorities in a fast-paced environment
• Credit union industry experience and an understanding of member-owned financial institutions are strongly preferred
• Experience marketing or selling risk decisioning, pricing engines, credit analytics, lending technology, or other analytically complex solutions is preferred

Benefits

• Bonus

Company Overview