[Remote] Senior Art Director, Performance Marketing

Note: The job is a remote job and is open to candidates in USA. OnePay is a consumer fintech company building an all-in-one financial services platform. The Senior Art Director, Performance Marketing will own the visual expression of paid and organic social campaigns, leading concepts and execution across static, motion, and video formats. The role also develops scalable creative systems, directs external partners, and uses performance insights and AI tools to advance social creative.

Responsibilities

• Lead visual conception and execution of social-first campaigns across paid and organic, from brief to final delivery, spanning static, motion, and video formats
• Direct shoots, UGC-style content, and motion projects with a clear and confident POV, providing direction to external content partners
• Develop hero creative, design systems, and art direction packages that give external partners, agencies, and content creators a strong foundation to version and scale from
• Bring genuine design chops to the work. Typography, layout, color, composition, hierarchy - across static and motion
• Bring a sharp instinct for what works on Instagram, TikTok, YouTube, and emerging platforms
• Build and maintain social creative systems and templates in Figma that scale across the team without sacrificing craft
• Bring fluency in AI image, video and workflow tools to accelerate exploration, prove concepts faster, and push the creative further than a traditional process allows
• Collaborate with Growth, Brand Marketing, and agency partners to ensure social creative is both on-brand and performance-aware
• Help build a shared visual language for the team and a higher craft standard across social output

Skills

• 7+ years working as an art director with focus on social content, either at an agency or in-house
• A portfolio that shows range across paid and organic social, with strong examples of both brand-led and performance-driven work
• Fluency in performance marketing - you understand how paid creative is measured, what makes a test meaningful, and how to use data to inform creative decisions without letting it flatten them
• Proficiency in Figma and Adobe Creative Suite. Motion graphics experience is required
• Strong design fundamentals. You understand type, layout, color theory, and visual hierarchy at a level that goes beyond aesthetic instinct
• Demonstrated comfort with AI creative tools and a genuine curiosity about where they're heading
• An instinct for culture. You know what's landing on the internet before it becomes a trend deck
• Strong communication skills. You can articulate a creative decision in a Slack message, not just a presentation
• Drive and proactivity - everyone here is a builder and executor

Benefits

• Stock options
• Health benefits from Day 1
• 401(k) plan with company match
• Remote-friendly (US)
• Flexible time off (FTO)
• Opportunities for growth
• A high-growth, mission-driven, inclusive culture where your work has real impact

Company Overview