[Remote] Senior Consultant, AJO

Note: The job is a remote job and is open to candidates in USA. Blue Acorn iCi is a digital experience partner helping brands design, build, and optimize customer engagement solutions. The Senior Consultant, AJO will design, implement, and optimize personalized customer journeys and cross-channel campaigns using Adobe Journey Optimizer and Adobe Experience Platform while advising clients from discovery through launch and ongoing optimization.

Responsibilities

• Facilitate discovery sessions to understand client objectives, customer lifecycle needs, engagement use cases, analytical questions, and intended business outcomes
• Translate business requirements into solution designs, implementation plans, measurement approaches, technical documentation, and clear decision criteria
• Design, configure, and maintain customer journeys and campaigns in AJO, including entry criteria, events, conditions, actions, and cross-channel orchestration
• Implement customer engagement programs that support acquisition, onboarding, retention, and re-engagement
• Independently own complex workstreams, resolve ambiguity, communicate risks and dependencies, and improve outcomes with minimal oversight
• Configure and deliver personalized communications across email, SMS, and push notifications based on client requirements
• Develop audience targeting, personalization rules, and dynamic content using customer profile attributes and behavioral data
• Collaborate with creative, content, and marketing teams to ensure messages align with campaign goals and brand standards
• Apply consent preferences, suppression rules, and contact frequency requirements to journey and campaign execution
• Perform end-to-end testing, troubleshoot issues, and support launch readiness and deployment
• Configure and work with AEP schemas, datasets, identities, and customer profiles to support AJO use cases
• Define audience segmentation requirements and validate audience readiness for activation
• Partner with data engineers and architects to ensure customer attributes and events are available, accurate, and suitable for the intended use case
• Support data ingestion and integration requirements between AEP, AJO, and connected enterprise systems
• Apply data governance and consent requirements throughout solution delivery
• Frame ambiguous business questions into clear hypotheses, analytical approaches, data needs, metrics, and decision criteria
• Design measurement frameworks, KPI hierarchies, dashboards, and analytical narratives for complex business needs
• Conduct trend, segmentation, funnel, journey, cohort, root-cause, and performance analysis as appropriate to the assignment
• Monitor journey and campaign performance, investigate execution or data-quality issues, and recommend improvements
• Connect customer, campaign, operational, and financial evidence to business value, ROI, opportunities, and performance gaps
• Synthesize findings, options, risks, tradeoffs, and recommendations into clear, executive-ready stories
• Serve as a client-facing subject matter expert for AJO implementation and optimization
• Collaborate with marketing operations, data engineering, architecture, analytics, delivery, and other cross-functional teams
• Facilitate stakeholder workshops, solution demonstrations, difficult analytical discussions, and knowledge-transfer sessions
• Mentor junior team members through coaching, review, analytical problem solving, and actionable feedback
• Strengthen reusable delivery practices, analytical standards, data documentation, and quality processes within the assigned area

Skills

• 7+ years of experience in marketing technology, marketing automation, customer engagement, customer data platforms, analytics, or related consulting work
• 3+ years of hands-on experience with Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP)
• Experience implementing and optimizing customer journeys and campaigns in AJO
• Strong understanding of audience segmentation, customer profiles, event-driven engagement, personalization, measurement, and customer-insight generation
• Experience working with Adobe XDM schemas, datasets, identity structures, and data ingestion processes
• Experience delivering email campaigns and familiarity with SMS or push notification programs
• Working knowledge of APIs, JSON, and integrations supporting marketing technology solutions
• Understanding of consent management, data governance, campaign quality assurance, and data-quality considerations
• Strong troubleshooting, documentation, workshop facilitation, analytical storytelling, and stakeholder communication skills
• Ability to translate business requirements and complex data questions into practical solutions, independently manage workstreams, and communicate decision-ready recommendations
• Ability to travel up to 30%
• For US based roles, candidates must have unrestricted authorization to work in the United States without the need for employer sponsorship now or in the future
• Adobe certification relevant to AJO or AEP
• Experience with Adobe Real-Time CDP, Customer Journey Analytics, or other Adobe Experience Cloud solutions
• Familiarity with HTML and CSS for email templates and personalized content
• Experience with CRM platforms and enterprise data platforms such as Databricks
• Experience with experimentation, deliverability, customer lifecycle measurement, executive dashboards, or KPI frameworks
• Experience delivering enterprise marketing technology implementations in a consulting environment

Benefits

• Medical, dental and vision insurance
• Life insurance
• Disability
• Paid time off
• 401(k)

Company Overview