[Remote] Senior Director, Marketing

Note: The job is a remote job and is open to candidates in USA. One Inc is seeking a Senior Director of Account-Based Marketing to drive targeted, data-driven strategies that support business growth. The role leads ABM strategy, campaigns, account prioritization, analytics, and marketing technology enablement in partnership with sales and marketing leaders.

Responsibilities

• ABM Strategy Leadership: Develop, implement, and oversee a robust ABM strategy aligned with organizational goals to accelerate pipeline and revenue generation
• Target Account Prioritization: Collaborate with sales leadership to identify, prioritize, and tier high-value accounts, leveraging insights from tools such as 6Sense and Salesforce
• Campaign Development: Guide the creation and execution of multi-channel, personalized ABM campaigns, including digital advertising and email marketing, targeting decision-makers and key influencers
• Analytics and Reporting: Analyze key metrics to assess ABM campaign performance, track ROI, recommend actions for continuous improvement, and share insights with stakeholders to refine strategic approaches
• Technology Enablement: Implement and optimize marketing and sales tools, including marketing automation, CRM platforms, predictive analytics, and sales enablement technologies
• Process Optimization: Develop best practices, processes, and documentation for ABM programs to support team efficiency and scalability
• Stakeholder Collaboration: Partner with executive leadership to establish and communicate ABM objectives and key initiatives, aligning them with broader company goals

Skills

• 7+ years of account-based marketing, demand generation, or B2B marketing experience
• Proven success developing and executing ABM strategies for high-growth companies
• Marketing experience in the insurance technology or SaaS industry
• Experience with Salesforce and/or HubSpot
• Advanced expertise with tools such as 6Sense, HubSpot, and Salesforce
• Strong understanding of CRM systems, data analytics platforms, and marketing automation tools
• Exceptional strategic thinking, with the ability to conceptualize and execute long-term ABM plans
• Strong data analysis skills to derive actionable insights and measure campaign effectiveness
• Excellent communication and presentation skills, with a talent for influencing senior executives and stakeholders
• Adaptability to evolving market conditions and a commitment to fostering innovation
• Certifications in ABM platforms or marketing technologies, including but not limited to HubSpot and Salesforce
• Degree in Marketing, Business Administration, or a related field

Benefits

• Remote work
• Medical insurance
• Dental insurance
• Vision insurance
• A 401(k) plan
• A strong commitment to work-life balance
• Opportunities for career advancement across the team

Company Overview