[Remote] Senior Director, Marketing

Note: The job is a remote job and is open to candidates in USA. ClassWallet is a financial technology company serving public agencies that manage public funds. The Senior Director, Marketing owns the full marketing function and leads the shift to a product-led model, translating products into market positioning and qualified pipeline among state agencies, school districts, and other public-sector clients.

Responsibilities

• Own the marketing strategy, annual plan and budget across people, programs, events and agencies
• Set pipeline targets jointly with the Chief Revenue Officer, and own marketing-sourced and marketing-influenced pipeline as the team's headline number
• Own ClassWallet's brand, positioning and messaging, using market and win/loss insight from Product Strategy & Insights, and keep the story consistent across the website, sales materials, proposals and events
• Build and run an account-based marketing program with Sales, aimed at state agencies, school districts and other public-sector buyers and timed to budget cycles, legislative sessions and procurement windows
• Own the event and trade show portfolio end to end: decide where ClassWallet shows up, run it well, and prove the return
• Lead launch marketing under our tiered launch model, partnering with Product Management from business case through launch
• Once ClassWallet commits to a new public-program market, lead its go-to-market, building on the market analysis from Product Strategy & Insights, through to the first reference clients
• Own marketing content, including case studies, thought leadership and creative writing produced with an outside agency, and supply the Proposals team with approved messaging and proof points
• Run the corporate website as a pipeline channel, with a focus on conversion, SEO and accessibility
• Build marketing operations and reporting the business trusts, starting with attribution and a pipeline baseline in your first 90 days
• Hire, develop and lead a high-performing team, with clear goals and accountability
• Select and manage agencies and contractors for paid media, video production, web development, creative writing and surge capacity
• Report marketing performance to the CPO and executive team, and contribute to board reporting

Skills

• 10+ years of B2B marketing experience, including 5+ years leading marketing teams
• Experience marketing to government, education or other public-sector buyers, where sales cycles are long and formal procurement such as RFPs is the norm
• A track record of building or rebuilding a marketing function at a growth-stage company
• Proven ownership of a pipeline target in partnership with sales leadership, with results you can quantify
• Hands-on experience running account-based marketing and events-led programs
• A strong product marketing foundation: positioning, messaging and launches
• A player-coach who is as comfortable doing the work as leading it
• Data-driven, and fluent in marketing automation, CRM platforms and marketing attribution
• An excellent writer and presenter, able to communicate with executives, public officials and families alike
• Bachelor's degree or equivalent experience
• Experience in fintech, payments, govtech or edtech SaaS
• Experience taking a product into a new vertical or public-program market, such as human services or workforce programs
• Experience helping a company move from a sales-led to a product-led operating model

Benefits

• A positive, family-oriented team environment focused on encouragement, positive reinforcement, and gratitude
• A focus on work-life balance

Company Overview