[Remote] Senior Email Marketing Technology & CRM Manager

Note: The job is a remote job and is open to candidates in USA. Linda Werner & Associates, Inc. is seeking a Senior Email Marketing Technology & CRM Manager to support the technical planning, implementation, and optimization of large-scale email marketing and lifecycle programs. The role focuses on Salesforce Marketing Cloud, email deliverability, audience segmentation, data readiness, and cross-functional execution.

Responsibilities

• Provide technical guidance on Salesforce Marketing Cloud setup, configuration, and operational best practices
• Support the technical planning and implementation of large scale lifecycle and email marketing programs
• Evaluate existing marketing technology workflows and recommend improvements to scalability, efficiency, and execution
• Translate business objectives into technical marketing requirements, including data inputs, audience logic, tracking, and measurement
• Provide expertise in email deliverability, including sender reputation, authentication, suppression strategies, and list hygiene
• Define and document audience creation and segmentation requirements, including eligibility criteria, exclusions, and holdout groups
• Partner with analytics and data teams to validate audience availability, data integrity, and segmentation logic
• Identify technical and operational factors impacting inbox placement, campaign performance, and deliverability
• Collaborate with marketing operations, analytics, engineering, data, and campaign execution teams to ensure successful program delivery
• Translate complex technical requirements into actionable plans for business and technical stakeholders
• Influence decision making and drive alignment across multiple teams without direct reporting authority
• Assess technical readiness for marketing campaigns, including data availability, audience logic, measurement, and governance
• Identify potential execution challenges and recommend solutions to improve operational effectiveness
• Develop technical documentation, implementation guidelines, playbooks, and stakeholder communications

Skills

• 8+ years of experience in email marketing technology, marketing operations, lifecycle marketing, CRM, or related technical marketing disciplines. Exceptional candidates with slightly less experience may be considered
• Strong working knowledge of Salesforce Marketing Cloud (SFMC), including audience segmentation, data models, and operational workflows
• Demonstrated expertise in email deliverability, including sender reputation, authentication, suppression strategies, and inbox placement
• Experience supporting technical implementation and operational execution of large scale email marketing programs
• Ability to translate marketing objectives into technical requirements involving audiences, data inputs, measurement, and governance
• Strong analytical and problem solving abilities, including experience partnering with analytics and engineering teams
• Demonstrated success collaborating across complex, matrixed organizations and influencing stakeholders without direct authority
• Excellent written and verbal communication skills, including the ability to develop technical documentation and drive stakeholder alignment
• English (Required)
• Experience supporting content strategy or email marketing programs at scale
• Broader experience in email marketing strategy and lifecycle campaign planning
• Experience coordinating projects, managing implementation timelines, and driving operational readiness
• Background supporting consumer technology, digital platforms, or other large scale marketing environments
• Experience navigating complex enterprise processes and collaborating with distributed teams

Benefits

• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance
• Remote work

Company Overview