[Remote] Senior Growth Manager, Web Experience & CRO

Note: The job is a remote job and is open to candidates in USA. Rhythm Energy is hiring a Senior Growth Manager to lead website growth and conversion optimization, improving customer acquisition and enrollment experiences. The role owns experimentation and analytics, technical and organic growth initiatives, and cross-functional execution of website improvements.

Responsibilities

• Own the website optimization roadmap, focusing on conversion, enrollments, and customer acquisition efficiency
• Improve landing pages, navigation, plan discovery, pricing presentation, and enrollment experiences
• Analyze customer behavior and funnel performance to identify friction, abandonment, and growth opportunities
• Take a hands-on approach to website updates, landing-page development, and optimization using CMS and modern web tools
• Build and execute a structured CRO program, including hypothesis development, A/B testing, measurement, and iteration
• Design and evaluate experiments across messaging, CTAs, forms, landing pages, and enrollment flows
• Use GA4, Google Tag Manager, BigQuery, and behavioral analytics to understand performance and identify opportunities
• Partner with Analytics and Engineering to improve event tracking, attribution, and experimentation measurement
• Identify and prioritize improvements to site speed, mobile usability, Core Web Vitals, and technical website performance
• Partner with SEO teams and agencies to improve site architecture, technical SEO, and visibility across traditional and AI-powered search
• Collaborate with Paid Media teams to optimize campaign landing pages and improve acquisition economics
• Leverage AI and automation to accelerate analysis, prototyping, testing, and execution
• Partner with Growth, Design, Engineering, Analytics, and external agencies to turn opportunities into shipped improvements
• Prioritize initiatives based on expected business impact, effort, and available resources
• Establish clear performance metrics and communicate experiment results, recommendations, and business impact to Marketing leadership

Skills

• 7+ years of experience in web growth, CRO, digital experience, growth product management, or a related discipline
• Proven experience owning website optimization initiatives that improved conversion, acquisition, or revenue
• Strong hands-on experience designing, running, and interpreting A/B tests, including experimentation methodology and statistical principles
• Proficiency with GA4, Google Tag Manager, and web analytics, plus experience with SQL, BigQuery, or similar tools
• Experience with CMS platforms such as Contentful, Webflow, or WordPress, including the ability to implement website improvements independently
• Working knowledge of HTML, CSS, JavaScript, and technical SEO
• Experience with experimentation and behavioral analytics tools such as Kameleoon, Optimizely, VWO, Amplitude, or Hotjar
• Strong analytical skills, commercial judgment, and the ability to prioritize initiatives based on measurable business impact
• Familiarity with SEO, AI-powered search, and modern AI tools for analysis and execution
• A proactive, hands-on approach with strong cross-functional collaboration and communication skills
• Experience in consumer subscriptions, fintech, insurance, telecom, energy, marketplaces, or similar industries
• Experience optimizing multi-step purchase, quote, qualification, or enrollment funnels
• Experience working in lean teams where you've personally implemented improvements rather than relying exclusively on Engineering or agencies

Benefits

• Performance-based rewards
• Paid vacation
• Comprehensive benefits
• Professional development: grow your skills and impact as Rhythm expands into new products and customer experiences
• Remote work (United States)

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