[Remote] Senior Lifecycle Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Superhuman is hiring a Senior Lifecycle Marketing Manager for its Lifecycle Conversion team. The role focuses on converting free Grammarly users into paying customers through experimentation, personalized upsell experiences, and cross-product monetization.

Responsibilities

• Drive net new bookings from the free Grammarly audience. Build and run programs that convert free users into paying customers. Match each offer lever (discounts, free trials, suite purchases, full-price upgrades) to the users it converts best
• Run an experimentation roadmap. Build and maintain a forward-looking roadmap of experiments tied to measurable business outcomes. Run each one with a clear hypothesis, proper sizing, and holdouts
• Shape channel strategy. Help define the conversion team’s strategy across email, in-product messaging, and push
• Own AI decisioning. Partner with Dillon and our vendor, Hightouch, to drive incremental revenue through personalized 1:1 upsell experiences at scale
• Personalize with data. Use behavioral, product-usage, and lifecycle data to design upsell programs that feel relevant and useful
• Lead international and multilingual growth. Be the DRI for internationalization growth efforts, partnering with the Internationalization team on growth outside the US and among multilingual users, including non-native English speakers in the US
• Help grow cross-product monetization. Help drive adoption and upgrades across the Superhuman suite (Grammarly, Go, Coda, Mail)

Skills

• 4+ years of experience in lifecycle, CRM, or growth marketing at a freemium or PLG subscription company, with a record of driving incremental revenue
• Hands-on experience running statistically sound A/B tests using power analyses, holdouts, and other best practices
• A track record of identifying business opportunities, running experiments to influence the metrics, then analyzing results to make a business decision
• A record of hands-on building of lifecycle programs, with measurable impact on business metrics beyond channel metrics, such as retention, LTV, and revenue
• Deep knowledge of email and in-product messaging, and working knowledge of push
• Fluency with data: you run your own analyses to build a business case or size an opportunity
• Experience with modern marketing tools (Braze, Hightouch, Iterable) and familiarity with supplementary tools like Statsig, Databricks, and Figma
• Clear, concise writing and comfort leading cross-functional partners you don't manage
• Experience using AI to improve your workflow
• Experience running AI decisioning, generative copy, or dynamic content programs

Benefits

• Excellent health care (including a wide range of medical, dental, vision, mental health, and fertility benefits)
• Disability and life insurance options
• 401(k) and RRSP matching
• Paid parental leave
• 20 days of paid time off per year
• 12 days of paid holidays per year
• Two floating holidays per year
• Flexible sick time
• Generous stipends, including those for caregiving, pet care, wellness, your home office, and more
• Annual professional development budget and opportunities
• Dynamic hybrid model; candidates in this role can be based remotely
• Flexibility to work from home whenever you need focus time

Company Overview