[Remote] Senior Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Guidant Power is hiring a Senior Marketing Manager to build and lead its marketing function and generate qualified pipeline for its electrical safety and reliability services business. The role owns demand generation, HubSpot, campaigns, marketing metrics and budget, and supports M&A integration and cross-sell programs.

Responsibilities

• Build the lead flow model required to support bookings goals, including how many leads and qualified opportunities Guidant needs and how far in advance they must be created
• Create and manage integrated campaigns across email, paid media, social, events, conferences and trade shows, webinars, outbound BDR programs, SEO, and targeted accounts
• Own the marketing calendar, campaign priorities, annual marketing plan, and budget
• Oversee HubSpot implementation and operate HubSpot as Guidant's top-of-funnel platform for campaigns, lead scoring, qualification, workflows, attribution, and reporting
• Build dashboards that show pipeline generated by source, funnel conversion, cost per qualified opportunity, campaign ROI, and pipeline coverage one and two quarters forward
• Use qualitative market research with customers, prospects, salespeople, and technical experts to improve positioning, content, offers, and campaigns
• Manage agencies, contractors, paid media partners, content resources, data vendors, and other outside resources for quality, cost, timing, and results
• Support Guidant's M&A strategy by helping integrate acquired companies into Guidant's marketing systems, processes, brand, and cross-sell programs

Skills

• 5 or more years of progressive B2B marketing experience, with a record of increasing responsibility and strong business results
• Demonstrated success personally building and executing demand generation programs that create qualified opportunities and pipeline
• Strong hands-on experience with HubSpot or a comparable marketing automation platform, with enough technical understanding to build workflows, reporting, and campaigns and manage outside implementation resources
• A strong marketing foundation across segmentation, positioning, customer acquisition, qualitative market research, content, SEO, paid media, social, email, events, and account-based marketing
• Comfort working with data, funnel metrics, attribution, campaign measurement, budgets, and reporting that connects marketing investment to pipeline and revenue
• The judgment and communication skills to work effectively with sales, operations, technical experts, outside partners, and senior leadership

Benefits

• 20% target annual performance bonus
• Remote work (Chicago preferred)
• Participation in Shore Capital's marketing cohort, sharing best practices and learning alongside marketers across a top 1% private equity firm's portfolio

Company Overview