[Remote] Senior Marketing Manager (FTC), B2B Paid Media-Corporate Segment

Note: The job is a remote job and is open to candidates in USA. Crawford Group is recruiting a Senior Marketing Manager for an unnamed high-technology client’s corporate segment. The role owns full-funnel B2B paid media planning, campaign execution, measurement, and optimization, including account-based marketing programs and partner relationships.

Responsibilities

• Own paid media execution for the Corporate segment across content syndication, programmatic display & video, paid social, webinars, and others
• Translate strategy into action by launching and managing campaigns that reach the right personas with the right message based on documented objectives
• Track, analyze, and report regularly on campaign performance, surfacing data-driven insights to improve efficiency, identify areas of opportunity, and define strategies focused on the largest potential impact and OKR’s
• Work collaboratively with Marketing Operations, Analytics, strategy, content teams, and sales to implement impactful, cohesive programs on time and within budget
• Explore new testing opportunities, targeting strategies, and share learnings across the org
• Manage the relationships & budgets for content syndication & lead generation partners; monitoring performance and budget pacing to deliver on expectations and deadlines
• Support sales teams by owning the strategy for 1:1 and 1:Few ABM campaigns; determine segmentation and tactics used to reengage audiences in stalled opportunities or accelerate later stage deals before renewal dates

Skills

• The ideal candidate will be able to seamlessly navigate through complexity and make sense of nuanced B2B buying journeys
• While this is an individual contributor opportunity, this role requires a strong leader capable of developing and maintaining strong working relationships, both internal and external
• You are hands-on, accountable, and proactive with your approach
• You thrive in the details of campaign execution and measurement while keeping the bigger picture in view
• You are comfortable making decisions, surfacing insights, and pushing for better results without being asked
• 5+ years of B2B digital marketing experience, ideally within tech or SaaS
• Proven expertise managing paid campaigns end-to-end, including strategy, operation, execution, and reporting
• Advanced knowledge of the programmatic media buying processes; including but not limited to creative trafficking, web tracking, and value based bidding strategies for DSP such as DV360, Ad Cloud, and The Trade Desk
• Hands on experience with operational & B2B/ABM media platforms like Integrate, Demandbase, 6Sense, LinkedIn, Reddit, YouTube, ZoomInfo
• Strong analytical mindset with a passion for leveraging data to drive decisions
• Excellent project management skills and attention to detail
• Strong communicator and relationship-builder who thrives in a collaborative, fast-paced environment
• Experience with CRM platforms (SFDC, Dynamics, etc.)
• Proficient in Excel, PowerPoint

Benefits

• Fully remote within the United States

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