[Remote] Senior Product Marketer, Financial Institutions

Note: The job is a remote job and is open to candidates in USA. OpenZeppelin is hiring a Senior Product Marketer to position, launch, and grow institutional solutions for banks, asset managers, and financial market infrastructures. The role leads go-to-market strategy, equips Sales with AI-native materials, and brings customer and market insights into product decisions.

Responsibilities

• Own positioning and messaging for our institutional solutions, defining value propositions, differentiators, and messaging by use case and buyer persona
• Lead product launches for new institutional solutions, from launch plans and timelines through announcement, assets, and post-launch adoption
• Enable Sales with AI-native assets: sales kits, pitch narratives, one-pagers, battlecards, and evaluation materials built to be customized per account and kept current, not static decks
• Run AI-powered competitive and market intelligenceby building workflows that track competitors, regulatory developments, and industry news, and turn them into actionable insights for Sales, Product, and leadership
• Build use-case and solution pages directly in our CMS, explaining clearly what we offer, who it is for, and why it matters
• Support early adopter and design partner programs, shaping the materials and narrative that turn institutional interest into qualified opportunities
• Contribute to institutional content, including research reports, thought leadership, and newsletter topics, using AI workflows to research, draft, and repurpose efficiently
• Create light social media content when valuable content or launches go live, in coordination with the wider Marketing team
• Close the loop with the product owners by bringing customer and market feedback into roadmap and packaging discussions
• Measure what matters by defining launch and adoption metrics and reporting on results

Skills

• 3+ years in product marketing at companies selling to institutions: financial services, digital asset service providers, or blockchain companies with an institutional customer base
• A proven track record of marketing to banks, asset managers, or market infrastructures at a company that actually won their business
• You already know what these buyers want, how they evaluate, and what makes them move
• An AI-native way of working
• You build and use AI workflows daily for content creation, research, competitive monitoring, and sales assets, and can show examples of what you've built
• A solid understanding of digital asset and tokenization use cases, such as tokenized deposits, money market funds, repo, and stablecoins
• Exceptional writing skills, with the ability to make complex technical and regulatory topics clear and credible for senior audiences
• Experience working closely with Sales and Product to turn strategy into assets that are actually used in deals
• Strong project management skills and comfort working through compliance and approval processes
• A self-driven, collaborative mindset that thrives in dynamic environments
• Experience in product marketing for services (security, consulting, or professional services), not only software products
• Experience building web pages through a headless CMS such as Sanity
• Familiarity with blockchain technology and smart contract development
• Experience running beta, pilot, or design partner programs
• Experience with HubSpot or similar marketing automation tools

Benefits

• Meet your teammates at company gatherings around the world
• Enjoy the flexibility of fully remote work
• Take the time you need with flexible time off
• 8 weeks of paid leave for primary caregivers, 4 weeks for secondary caregivers, and a one-time $3,600 baby bonus
• Up to $500 in equipment support for your home office
• Medical insurance
• Learning and development opportunities
• A monthly stipend for your preferred co-working space

Company Overview