[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Fundraise Up is hiring a Senior Product Marketing Manager to lead go-to-market strategy and performance for new customer segments, verticals, and geographies. The role defines audiences and commercial strategy, coordinates cross-functional launches, and measures business impact to guide growth decisions.

Responsibilities

• Own go-to-market strategy for new segments including defining audience, positioning, and success metrics, and taking that plan from validated opportunity to full execution in partnership with the Market Research PMM
• Set and own commercial targets for each segment with RevOps and Sales, pipeline influenced, closed-won revenue, adoption, and report results directly to executive leadership
• Run the GTM operating model end to end: milestones, owners, KPIs, and reporting cadence, keeping every launch aligned to company and marketing OKRs
• Partner with Content, Rev Marketing, and Marketing Management to turn segment positioning into campaigns, case studies, and enablement assets built for each audience
• Lead sales and CS enablement for new segments including messaging frameworks, playbooks, and talk tracks that give go-to-market teams real confidence in unfamiliar markets
• Identify partner-specific opportunities with the Partnerships team and fold them into the broader segment plan
• Drive senior-level alignment across Product, Sales, CS, and Marketing on priorities, timelines, and what winning looks like, and run quarterly GTM reviews that turn results into a clear call on scaling or cutting a segment
• At Fundraise Up, AI is a default tool, not an experimental one. We expect every team member to actively use AI in their day-to-day work, identify where AI can change the shape of problems in their function, and grow their fluency as the tools evolve

Skills

• 8-12+ years in Product Marketing, Go-to-Market Strategy, or Commercial Marketing within a high-growth B2B SaaS environment
• Proven success leading cross-functional GTM launches tied to pipeline and revenue outcomes
• Experience driving growth across multiple segments, whether by vertical, customer type, or geography
• Experience running integrated GTM across a range of channels, including Google Ads, LinkedIn, Meta, content, social, partnerships, and lifecycle
• Strong analytical mindset, with the ability to build and interpret data to measure adoption, pipeline impact, and ROI
• Deep collaboration experience with Product, Demand Gen, Sales, CS, and Content teams
• Executive-ready communication and presence, with the ability to influence senior stakeholders and shape decisions
• Operates with urgency, ownership, and strategic clarity in fast-paced environments
• Prior experience in the nonprofit solutions space

Benefits

• Health, Dental, and Vision insurance covered at 100% for employees, 80% for employee plus dependents, and 70% for employees plus family.
• FSA and HSA Spending Account.
• 20 days of vacation, 5 sick days, 11 company holidays plus an additional 1 floating holiday.
• 401(k) plan with company match.
• 100% Company-paid short-term disability, long-term disability, basic life insurance and AD&D.
• Paid parental leave (12 weeks for primary caregivers / 6 weeks for secondary caregivers).
• Generous home office stipend to support your remote workspace.
• Annual professional development stipend to support your growth (e.g., workshops, courses, and seminars).
• Charitable giving program and paid volunteer time off with registered non-profits.

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