Remote Position
[Remote] Senior Product Marketing Manager (3-6 month contract)
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. AppZen is hiring a Senior Product Marketing Manager to cover a product marketer’s leave and own in-flight launches and campaigns. The role focuses on go-to-market execution, product messaging and positioning, market and customer research, and sales and campaign content for finance automation products.
Responsibilities
- Plan and run product and feature launches across key channels, from brief to sales enablement
- Own internal and external launch communications, including sales enablement and customer-facing messaging
- Keep Product, Sales, Customer Success, and Demand Gen aligned on what’s launching and why it matters
- Refine and document messaging frameworks and value propositions across our finance automation products
- Turn product capabilities into clear, differentiated messaging for finance personas, from AP managers to CFOs
- Keep competitive positioning and battlecards current
- Research market trends, buyer needs, and competitor moves, then turn findings into recommendations
- Gather voice-of-customer insights to shape messaging, content, and campaign direction
- Use product usage data and feedback to sharpen positioning and spot new opportunities
- Create collateral such as product one-pagers, solution briefs, web copy, and sales decks
- Give campaign teams the product angle and messaging guidance for cross-channel programmes
Skills
- 3+ years in product marketing, ideally in B2B SaaS
- Experience with finance, P2P, S2P, AP automation, or enterprise automation software
- A track record of shipping product launches or go-to-market programs
- A talent for making complex technology simple and compelling for business buyers
- Comfort picking up work mid-flight and running with it after a short handover
- Strong project management. You keep several workstreams moving without dropping detail
- Experience working with distributed teams across time zones
- Experience marketing AI products to enterprise buyers
Benefits
- Real ownership from week one, with a clear brief and a structured handover.
- Portfolio-worthy work, including shipped launches, messaging, and sales assets for an enterprise AI brand.
- A defined commitment with a clear scope and end date, and the option to extend or move into a permanent role.
Company Overview
Company H1B Sponsorship