[Remote] Senior Product Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Imagine Learning is hiring a Senior Product Marketing Manager to lead the launch and growth of its Core Science Portfolio. The role develops product positioning and marketing launch plans, drives awareness and lead generation, and enables sales in collaboration with product, marketing, research, and other teams.

Responsibilities

• Build the strategy and drive the execution of product launches and partnerships
• Craft and execute market analysis and comprehensive marketing plans
• Create digital marketing campaigns to drive awareness and demand
• Partner with Corporate Marketing team to execute campaigns designed to create measurable pipeline impact and support the execution of effective lead generation programs
• Deliver comprehensive Competitive Analysis to help inform and shape the product positioning and effectively differentiate the product in the market
• Work closely with Field Enablement team to train and support the sales teams to articulate product positioning and advantages
• Work closely with Market Research team to understand customer needs and competitive landscape and test all positioning and messaging
• Serve as an internal business partner to all key constituents, especially Sales, Corporate Marketing and Product Management
• Collaborate with all key cross-functional teams, including Product Management, Field Enablement, Digital Marketing, Curriculum Experts, Sales and Success Teams, and Event Marketing
• Other duties as required

Skills

• Bachelor's degree in related field and at least 5 years of Product Marketing experience in EdTech; or an acceptable combination of education and experience
• Demonstrated success working with Sales Leadership team
• Knowledge of or ability to quickly develop a deep understanding of the K-12 marketplace and our company's position within it
• Strategic marketer with a passion for the customer
• Outstanding writing and presentation skills, including ability to distill complex issues quickly and summarize key points and implications
• Strong collaboration skills with an outstanding track record in facilitating alignment across stakeholders and teams
• Experience with, and desire to work in a fast-moving environment
• Be sure you have a valid driver's license and automobile insurance and a clean driving record for at least the preceding 39 months

Benefits

• Multiple health, dental, and vision plans, including medical plans with zero employee premiums
• 401k plan with a company match
• 16 paid holidays, which include 2 floating holidays and a winter shutdown from Christmas Eve through New Year’s Day
• Paid Time Off
• Comprehensive maternity and fertility/family building benefits
• Paid bonding leave when a new child joins your family
• Access to on-demand mental health resources
• Life and short and long-term disability insurance
• Pre-tax savings plans
• Paid volunteer time off
• A wide variety of professional development programs, including tuition reimbursement
• Work from home opportunities that foster work/life balance

Company Overview