[Remote] Senior Solutions Marketing Manager, Public Sector

Note: The job is a remote job and is open to candidates in USA. Omnissa is seeking a Senior Solutions Marketing Manager to own vertical marketing strategy and go-to-market execution for its U.S. Federal and State, Local & Education markets. The role connects product and solution strategy to public-sector customer needs, leads integrated marketing programs across teams, and measures impact on pipeline, opportunity creation, and ARR.

Responsibilities

• Develop and own the annual and quarterly marketing strategy for Federal and SLED, aligned with Public Sector sales priorities, revenue goals, market opportunities, and Omnissa's overall business strategy
• Evaluate the market opportunity across Federal and SLED segments, agencies, customer types, use cases, and solution areas, and recommend where Omnissa should focus marketing investment
• Build differentiated GTM strategies for Federal and SLED based on their distinct customer needs, buying cycles, procurement models, regulatory requirements, budget dynamics, and partner ecosystems
• Develop a deep understanding of Public Sector customers, including their technology priorities, operational challenges, decision-making processes, security requirements, purchase drivers, and barriers to adoption
• Translate Omnissa's platform, products, and capabilities into relevant Public Sector value propositions, use cases, audience strategies, campaign themes, and sales plays
• Design integrated marketing programs that create, accelerate, and expand business opportunities across priority agencies, accounts, and market segments
• Partner with Demand Generation to define target audiences, campaign strategy, offers, activation plans, and success metrics for Public Sector programs
• Partner with Field Marketing and Public Sector sales teams on account-based programs, executive engagement, strategic account initiatives, regional programs, and industry events
• Partner with Product Marketing on positioning, launches, competitive differentiation, solution messaging, and the translation of product capabilities into Federal and SLED market opportunities
• Partner with Corporate Communications, Web, Digital, Creative, and Content teams to develop the customer experiences, market narratives, thought leadership, and assets required to support the GTM plan
• Develop and refine vertical-specific messaging, positioning, and market narratives, applying strong editorial judgment to ensure content, thought leadership, campaigns, and customer-facing assets are clear, differentiated, audience-relevant, and aligned to business objectives
• Work with partner and channel teams to incorporate government resellers, systems integrators, distributors, technology partners, and other ecosystem participants into the Public Sector strategy
• Build and strengthen Public Sector customer advocacy by identifying customer stories, references, case studies, speaking opportunities, and other forms of customer participation
• Maintain strong knowledge of Federal and SLED market trends, procurement and budget cycles, and relevant security and compliance requirements such as FedRAMP, GovRAMP, CMMC, and Zero Trust
• Establish measurable goals for Public Sector marketing and track performance across ARR, pipeline, opportunity creation, marketing-sourced and marketing-influenced pipeline, account engagement, pipeline progression, and related business metrics
• Partner with Sales Operations, Revenue Operations, Sales leadership, and marketing teams to identify pipeline gaps and growth opportunities, then adjust programs, audiences, investments, and priorities based on performance
• Develop regular reporting on Public Sector marketing performance and communicate priorities, results, risks, and opportunities to marketing and business leadership

Skills

• 10+ years of B2B technology marketing, solutions marketing, industry marketing, product marketing, field marketing, or related go-to-market experience
• Deep understanding of how government organizations evaluate, procure, deploy, and expand enterprise technology
• Strong knowledge of Federal and SLED buying cycles, procurement practices, budget dynamics, partner ecosystems, and market structures
• Experience developing vertical or market strategies and carrying them through cross-functional execution
• Exceptional messaging, storytelling, and content strategy skills, with demonstrated ability to translate complex technical concepts into compelling customer narratives and exercise sound editorial judgment in evaluating, shaping, and improving AI-assisted and human-generated content
• Demonstrated ability to evaluate market opportunities, prioritize investments, design integrated marketing programs, and connect marketing activity to pipeline and revenue outcomes
• Experience working closely with enterprise or Public Sector sales organizations and translating business priorities into marketing programs
• Strong understanding of demand generation, account-based marketing, pipeline management, customer expansion, and enterprise sales cycles
• Ability to work with ARR, pipeline, opportunity, account engagement, conversion, and campaign-performance data and use that information to guide decisions
• Strong cross-functional leadership skills and the ability to drive execution across teams without direct reporting authority
• Strong executive communication and presentation skills
• Or equivalent combination of education and relevant professional experience
• This job requisition is not eligible for employment-based immigration sponsorship by Omnissa
• Significant experience in U.S. Federal and/or SLED technology markets
• Marketing Degree
• Experience in endpoint management, digital workspace, EUC, cybersecurity, enterprise SaaS, cloud, or adjacent enterprise technology markets

Benefits

• Employee ownership
• Health insurance
• 401k with matching contributions
• Disability insurance
• Paid-time off
• Growth opportunities

Company Overview