Remote Position
[Remote] Senior Staff Performance Marketing Manager
🌍 Remote · United States
💼 Full-time
Note: The job is a remote job and is open to candidates in USA. 1Password is hiring a Senior Staff Performance Marketing Manager to lead multi-channel B2B paid marketing strategy supporting sales-led growth. The role focuses on generating qualified pipeline and revenue through channel management, performance analysis, experimentation, and cross-functional partnership.
Responsibilities
- Own the B2B performance marketing and demand generation strategy for a sales-led growth motion, aligning paid programs with pipeline and revenue objectives
- Develop annual and quarterly roadmaps informed by business goals, audience insights, performance trends, and experimentation results
- Manage paid channels and platforms end to end, from strategy and execution through optimization, reporting, and continuous improvement
- Evaluate Return on Investment (ROI), marginal returns, and channel performance to guide budget shifts, scaling decisions, and investment strategy
- Monitor leading indicators such as leads, MQLs, conversion rates, and Cost per Lead (CPL), as well as downstream pipeline, opportunity volume, and revenue influence
- Design, execute, and analyze experiments across audiences, channels, creative, offers, and funnel stages, translating results into scaled programs and clear recommendations
- Partner with Global Campaigns, Analytics, Marketing Operations, and external vendors to improve lead quality, strengthen campaign performance, and share actionable insights
Skills
- 8+ years of experience in performance marketing, demand generation, or growth marketing
- Hands-on experience managing paid channels such as affiliates, paid social, display, native, programmatic, direct buys, or emerging channels
- Experience supporting a sales-led growth motion and connecting marketing activity to Marketing Qualified Leads (MQLs), Sales Qualified Leads (SQLs), pipeline, and revenue
- A track record of driving measurable pipeline and revenue impact through paid B2B programs
- Strong analytical skills and the ability to make thoughtful decisions using incomplete or imperfect data
- Experience partnering with campaign, analytics, marketing operations, or other cross-functional teams to improve performance
- Experience marketing complex technical products to audiences such as developers, information technology (IT) professionals, or other technical decision-makers
- Experience in cybersecurity or familiarity with artificial intelligence (AI) tools and automated workflows
Benefits
- Health benefits, including health and dental
- 401k for USA-based roles
- RRSP for Canada-based roles
- Generous paid time off
- An equity grant
- Where applicable, participation in incentive programs
- Maternity and parental leave top-up programs
- RSU program for most employees
- Retirement matching program
- Free 1Password account
- Paid volunteer days
- Peer-to-peer recognition through Bonusly
- Remote-first work environment
Company Overview