[Remote] SEO Strategist

Note: The job is a remote job and is open to candidates in USA. FINN Partners is hiring an SEO Strategist to support SEO and GEO strategy and delivery across a portfolio of agency clients. The role covers content strategy, technical SEO, AI search visibility, reporting, and coordination with client strategy leads and cross-functional teams.

Responsibilities

• Build content strategies that earn qualified organic traffic and turn it into leads, sales or bookings, not just clicks
• Map keywords to the right content type and intent, and plan multiple pieces across different areas of a site so each one has a clear job in the buyer journey
• Recommend on-page changes and page-template updates that give important pages room for richer, more useful content
• Use internal linking, topical depth and site context to strengthen the pages that matter most
• Plan content for national, regional or local footprints based on each client's industry and service area, including location pages and Google Business Profile optimization
• Spot content decay and cannibalization, and decide when to refresh, consolidate or retire a page
• Support technical SEO audits and provide findings and data to be turned into a prioritized roadmap based on impact, effort and business value
• Familiar with the value of Core Web Vitals, structured data, and clean URL and folder architecture in terms clients and developers both understand
• Own the fundamentals with precision: title tags, meta descriptions, heading hierarchy, canonicals, redirects, XML sitemaps and robots.txt
• Connect GEO work to the SEO fundamentals it depends on, including crawlability for AI crawlers, structured data, and content that is easy to extract and cite
• Analyze which sources AI platforms cite in a client's category (owned pages, earned media, reviews, forums, directories) and build strategy around that mix
• Research the prompts and questions real buyers ask across ChatGPT, Google AI Overviews and AI Mode, Perplexity, Gemini, Copilot and Claude
• Stay current on how AI search changes and translate what's new into practical recommendations, without chasing hype
• Report organic and AI search results in business terms: pipeline, revenue, leads, bookings or enrollments, depending on the client
• Use keyword intent and the buyer journey to explain complex targeting strategies in plain language
• Able to present reporting outcomes to internal teams, and willing to attend client reporting sessions as a means for rapport building
• Fully accountable to SEO retainer delivery as the direct support to client strategy leads
• Manage workload, hours and timelines across several accounts so work stays on budget and on schedule
• Work in partnership with other supporting strategists, fostering a team environment and interdependency with one another
• Spot growth opportunities within existing accounts and support new-business audits

Skills

• 3+ years of hands-on SEO experience, with at least 1 in an agency or multi-client environment
• A track record of organic growth you can explain with real numbers and the business impact behind them
• Working fluency in Semrush (or Ahrefs), Screaming Frog, Google Search Console and GA4
• A clear, curious point of view on how AI is changing search
• Experience with Profound or another GEO/AI visibility platform (Semrush AI Toolkit, Peec AI, Otterly or similar)
• Local SEO and listing management tools such as Yext, BrightLocal or Uberall
• Familiarity with digital PR or link earning

Benefits

• Remote and hybrid working flexibility
• A wellness subsidy
• A manager who provides consistent 1:1 check-ins, feedback, and growth opportunities
• Culture-building events and cross-team collaboration
• Career advancement opportunities within a growing agency
• A strong emphasis on work-life balance

Company Overview