[Remote] Social Media Manager - Instagram (Education Startup, Part-Time)

Note: The job is a remote job and is open to candidates in USA. NORY is hiring a part-time Social Media Manager to own its Instagram presence and tell the story of its STEM programs to parents and teachers. The role focuses on Instagram strategy and growth, video-first content creation, visual and written storytelling, basic graphic design, and performance analytics.

Responsibilities

• Instagram Strategy & Growth: Develop, curate, and manage a structured, high-impact Instagram content calendar. Intentionally grow our followers and engagement metrics, focusing heavily on community impact rather than just vanity metrics
• Video-First Content Creation (Primary Focus): Produce, shoot, and edit highly engaging Reels that capture both the emotional energy and the educational depth of our STEM programs. Optimize all short-form video content for reach, watch time, and retention
• Visual & Written Storytelling: Write compelling, human-centric captions that connect our core values (resilience, inquisitiveness, empathy) to what parents care about most. Turn technical curriculum themes into accessible, weekly narratives
• Basic Graphic Design: Design clean, simple, and brand-consistent static graphics or carousels when needed to support announcements or educational content
• Performance Tracking & Analytics: Track weekly engagement metrics, saves, shares, and DM inquiries. Interpret data trends to continuously iterate and pivot our content strategy

Skills

• Demonstrated success managing and growing brand Instagram accounts, ideally within the parenting, education, pediatric, or family-focused spaces
• A strong portfolio showcasing expert-level short-form video editing (Reels/TikTok formatting), baseline graphic design, and punchy copywriting
• A personable, engaging, and empathetic storytelling style that easily translates organizational mission into community excitement
• A proactive self-starter who thrives in a fast-paced startup environment, takes feedback constructively, and treats data as a guide
• Candidates based in the NYC area who can periodically visit our campsites to capture live content during the camp season are highly preferred

Benefits

• Remote work; candidates based in the NYC area who can periodically visit campsites during the camp season are highly preferred.
• Flexible schedule (10–20 hours per week).

Company Overview