[Remote] Social Media Marketing & Community Manager

Note: The job is a remote job and is open to candidates in USA. TechSoup is seeking a Social Media Marketing & Community Manager to lead its global organic social strategy, paid social campaigns, brand engagement, and online community. The role also manages campaign workflows and uses performance insights to support broader marketing decisions.

Responsibilities

• Contribute to the development of and execution of TechSoup’s multi-national and multi-channel social media strategy across LinkedIn, Facebook, and other emerging channels
• Own the editorial calendar on Sprinklr and internal submission requests by drafting compelling, mission-driven social copy and coordinating multimedia creative (carousels, short-form video, graphics, and infographics) for campaigns, product launches, events, and programs
• Manage our recurring LinkedIn newsletter and thought leadership series to drive subscriber growth and recurring engagement
• Plan, launch, test, and optimize multi-national paid social ad campaigns across LinkedIn Campaign Manager and Meta Ads Manager to drive lead generation, catalog traffic, and org registrations
• Continuously optimize targeting, ad formats, bidding strategies, and creative assets to maximize ROAS and lower cost-per-acquisition (CPA)
• Collaborate with the marketing team on UTM tracking, pixel management, and audience targeting frameworks
• Monitor daily discussions, mentions, and direct messages across all channels, responding promptly to maintain high community trust and support
• Proactively participate in relevant external online communities, nonprofit forums, and B2B groups to position TechSoup as a trusted partner
• Identify, nurture, and engage top community contributors to encourage peer-to-peer discussions, user-generated content, and story sharing
• Manage end-to-end campaign workflows, intake requests, and content schedules in Wrike to ensure timely execution and reporting
• Utilize HubSpot to align social campaigns with broader marketing workflows, track lead generation, and evaluate campaign attribution
• Measure, analyze, and report performance across organic and paid social channels
• Compile community highlights and insights (top-performing posts, sentiment trends, emerging community needs) to inform broader marketing decisions

Skills

• 3–5 years of dedicated experience managing organic social media, paid social advertising, and online communities
• Demonstrated hands-on experience using Wrike (or equivalent enterprise project management software) to manage editorial calendars, campaigns, and cross-team deliverables
• Practical experience working within various MarTech tools and platforms, and particularly HubSpot, for marketing campaigns, lead capture tracking, social publishing, or CRM integration
• Hands-on proficiency managing targeted campaigns and budgets in LinkedIn Campaign Manager and Meta Ads Manager
• Demonstrated success growing audience engagement, managing customer interactions, and activating brand advocates or online communities
• Exceptional written English skills tailored for professional and mission-driven audiences, paired with experience creating clean visual assets using templates from Canva, Adobe Creative Cloud, or Figma
• Solid grasp of web analytics and attribution tracking (e.g., Google Analytics 4, UTM tagging)
• Detail-oriented workflow management, empathetic communication, autonomous, hands-on, and a structured test-and-learn mindset, with proven experience working with a fully remote team across different time zones
• Experience in B2B SaaS, tech marketplaces, or the nonprofit/social impact sector preferred

Benefits

• Medical, dental, and vision benefits
• Retirement benefits
• Other perks

Company Overview