[Remote] Social Media Specialist

Note: The job is a remote job and is open to candidates in USA. Olyra is hiring a Social Media Specialist to serve as the brand’s voice across Instagram, Facebook, and TikTok. The role focuses on community management, CRM and relationship-building, organic content creation, performance reporting, and cross-functional coordination.

Responsibilities

• Monitor and respond to comments, DMs, mentions, and tags across Instagram, Facebook, and TikTok in a timely, on-brand voice
• Proactively engage with our community, creators, partners, and relevant conversations to build brand love and loyalty
• Identify and escalate customer service issues, product feedback, and potential brand risks to the appropriate teams
• Surface user-generated content (UGC) and community insights to inform content and marketing decisions
• Manage and maintain our CRM to track and segment community members, customers, creators, and brand advocates
• Build and execute relationship-driven programs (e.g., fan/ambassador outreach, product seeding, surprise-and-delight moments)
• Keep data clean, organized, and actionable to support personalized, meaningful interactions
• Plan, create, and publish engaging organic content (Reels, TikToks, Stories, carousels, static posts) tailored to each platform
• Own and maintain a monthly content calendar aligned with product launches, retail moments, and brand campaigns
• Write compelling, on-brand captions and copy that reflect Olyra's personality
• Shoot and edit short-form video and photography (smartphone-first) and collaborate with our Graphic Designer on visual assets
• Jump on relevant trends, sounds, and formats quickly while staying true to the brand
• Track and report on key performance metrics (e.g., reach, engagement, follower growth, response time, sentiment)
• Use insights to continuously test, learn, and optimize content and community strategy
• Work closely with Marketing, Design, Sales, and Operations to support launches, retail partnerships, events, and promotions
• Coordinate with external creators, influencers, and agencies as needed
• Stay abreast of social media trends, platform updates, competitor activities, and industry developments to keep our presence fresh and innovative

Skills

• Proven experience in community management, with a strong understanding of how to build an engaged, loyal online audience
• Hands-on experience creating organic content for Instagram, Facebook, and TikTok, with a portfolio or examples of your work
• Comfortable shooting and editing short-form video using tools such as CapCut, Canva, Adobe Premiere/Express, or similar
• Familiarity with social media management and analytics tools (e.g., Meta Business Suite, TikTok Studio, Sprout Social, Later, or similar)
• Excellent written communication skills with a strong grasp of brand voice and tone
• Highly organized, self-motivated, and able to manage multiple priorities in a fast-paced, remote environment
• Bachelor's degree in Marketing, Communications, or a related field

Benefits

• Fully remote role
• Generous PTO policy
• Health insurance

Company Overview