[Remote] Social Media Specialist

Note: The job is a remote job and is open to candidates in USA. Robert Half is recruiting a Social Media Specialist to support mission-focused organizations through strategic digital storytelling and audience engagement. The role develops and manages social content, campaigns, paid advertising, and performance reporting to strengthen visibility and encourage donations, event participation, and volunteer interest.

Responsibilities

• Plan, build, and publish social media content across key platforms such as Facebook, Instagram, and LinkedIn while maintaining a consistent brand voice
• Design campaign strategies that help nonprofit and purpose-driven clients increase donor engagement, event participation, and volunteer response
• Produce short-form social video by coordinating filming, editing footage, and tailoring creative assets for platform-specific performance
• Write persuasive captions and calls to action that motivate audiences to contribute, register, participate, or engage with campaigns
• Oversee paid social advertising efforts on Meta channels and LinkedIn, adjusting targeting, messaging, and budget use to improve results
• Evaluate audience activity, platform changes, and emerging trends to recommend fresh content ideas and updated social strategies
• Measure campaign effectiveness through reporting on reach, engagement, conversions, and other performance indicators tied to client goals
• Collaborate with marketing, design, and client-facing stakeholders to execute coordinated social initiatives on schedule
• Maintain organized content calendars and ensure posts, promotions, and campaign deliverables are completed on time

Skills

• 3-5 years of hands-on experience managing social media for brands, organizations, or clients
• Demonstrated success executing social campaigns tied to measurable engagement or conversion objectives
• Practical experience creating and editing video content for use across social platforms
• Background managing paid social advertising within Meta platforms and LinkedIn
• Strong writing skills with the ability to create concise, action-focused social messaging
• Familiarity with social analytics, campaign reporting, and performance optimization techniques
• Understanding of current platform trends, channel best practices, and evolving audience behavior
• All applicants applying for U.S. job openings must be legally authorized to work in the United States
• Experience supporting nonprofit, fundraising, volunteer recruitment, or other mission-driven marketing efforts is preferred

Benefits

• Free online training
• Hybrid work environment
• Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance
• Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan

Company Overview