[Remote] Sr. Community Marketing Manager - Fish - South

Note: The job is a remote job and is open to candidates in USA. onX hires a Senior Community Marketing Manager to lead regional community marketing for onX Fish and connect the brand with anglers. The role owns regional strategy and results, builds community partnerships, develops a regional team, and uses customer insight and performance measurement to guide programs and contribute to business goals.

Responsibilities

• Develop and own the annual Community Marketing strategy and quarterly plans for your region, aligned to broader Fish, Marketing, and business priorities
• Determine the right mix of ambassadors, partnerships, retail, grassroots initiatives, events, creators, earned media, and other community-driven programs based on regional needs and opportunities
• Identify growth opportunities and make informed tradeoffs about where to invest, experiment, scale, or stay focused elsewhere using customer insight, expected business impact, available resources, and measurable outcomes
• Partner closely with Paid and Growth to connect community, creator, and content efforts to shared acquisition and conversion goals, using performance insights to improve the work together
• Build frameworks and playbooks that allow successful approaches to scale while maintaining authenticity within local fishing communities
• Build trusted relationships with anglers, retailers, guides and outfitters, conservation organizations, creators, ambassadors, and other partners who deepen onX Fish's connection to the community
• Maintain a meaningful presence in the field to strengthen customer understanding, identify emerging opportunities, and ensure regional strategy reflects the communities we serve
• Pilot new programs and approaches locally, using results and customer feedback to determine what should be refined, scaled, or stopped
• Partner across Social, Integrated Marketing, Product Marketing, Creative, Growth, Sales, and Analytics to bring regional customer insight, stories, trends, and opportunities into the broader business
• Provide clear direction, coaching, and development to the Regional Community Expert, creating the context and support they need to operate with increasing ownership
• Establish priorities, operating rhythms, and repeatable playbooks that enable focused execution without requiring your direct involvement in every activity
• Manage budgets, timelines, vendors, and stakeholders while creating scalable processes that keep regional programs moving effectively
• Lead by example by remaining connected to the field while creating the systems and clarity that enable others to execute successfully
• Define clear measures of success for priority initiatives and use performance data, customer insight, and field learning to understand what's working, what's not, and why
• Translate learning into decisions about where to increase investment, adjust the approach, test something new, or stop
• Partner with Analytics, Growth, and other teams as needed to strengthen measurement and understand Community Marketing's contribution to business outcomes
• Apply AI, automation, and emerging tools to accelerate insight, improve execution and measurement, and create more scalable ways of working

Skills

• 7+ years of experience in community, brand, growth, field, or integrated marketing, with a track record of building programs that connect brands with customers and communities
• Proven experience building and scaling ambassador, partnership, event, retail, or grassroots marketing programs
• Direct experience coaching, mentoring, or leading others, with a track record of creating clarity and enabling strong execution
• Experience establishing measurement approaches and using marketing performance data to evaluate effectiveness and inform investment decisions
• Demonstrated ability to move between strategic planning and hands-on market engagement, using firsthand customer insight to shape priorities and decisions
• Strong strategic judgment with the ability to translate business and customer priorities into focused plans and execution
• Demonstrated experience applying AI and emerging technologies to marketing workflows to accelerate insight, improve execution, strengthen measurement, or increase operational efficiency
• Strong project management and operational skills, with experience managing budgets, timelines, vendors, stakeholders, and multiple priorities
• Experience working cross-functionally across Product Marketing, Creative, Growth, Sales, and Analytics
• Excellent written and verbal communication skills
• Deep curiosity and the ability to build credibility with anglers are essential
• Bachelor's degree or equivalent experience
• Permanent US work authorization is a condition of employment with onX
• Familiarity with fishing, outdoor culture, or another enthusiast-driven community is strongly preferred
• Experience building or scaling a regional, field, or community marketing function from an early stage
• Experience developing ambassador, creator, retail, or partnership programs within a passion-driven or enthusiast brand
• Experience working directly with fishing guides, outfitters, conservation organizations, retailers, or other outdoor-industry partners
• Experience piloting regional programs that were later adapted or scaled across additional markets

Benefits

• Full-time onX employees are eligible for a grant of common share options with a vesting schedule.
• Full-time onX employees are eligible for an annual bonus of 10% based on company performance.
• Opportunities for growth
• Comprehensive health benefits, including a no-monthly-cost medical plan
• Paid parental leave of 13 weeks for birthing parents and 5 weeks for non-birthing parents
• 401k matching at 100% for the first 3% you save and 50% from 3-5%
• Company-wide outdoor adventures and amazing outdoor industry perks
• Annual “Get Out, Get Active” funds to fuel your active lifestyle
• Flexible time away package that includes PTO, STO, VTO, and paid holidays

Company Overview