[Remote] Sr. Director, Creative - Content, Community & Culture

Note: The job is a remote job and is open to candidates in USA. Lovesac is hiring a Senior Director to define and lead its social-first content, community, and culture strategy. The role oversees content and social teams, creator and influencer partnerships, customer-insight-led brand storytelling, measurement, budgets, and cross-functional initiatives that build brand relevance and support business growth.

Responsibilities

• Leverage consumer and culture insights to drive brand actions and content strategies to build relevance and engagement
• Define and evolve the social first content strategy that transforms Lovesac into a lifestyle brand
• Establish content pillars, frameworks, editorial calendars, and channel strategies to drive engagement
• Oversee content development across social, editorial, activation, talent, and collabs
• Ensure content consistently reflects the brand voice, visual identity, values, and customer-centric positioning
• Own the enterprise social strategy across relevant platforms, including organic and emerging social channels
• Lead strategies that are brand building and grow meaningful engagement, reach, community, and relevance
• Oversee the development of content that balances entertainment & world building while fostering UGC growth and fan voices
• Develop an active community management strategy that strengthens customer connectivity and creates opportunities for two-way engagement – QTM and surprise and delight response
• Identify cultural and industry trends, social behaviors, consumer insights and emerging platforms that can create new opportunities for the brand
• Establish social listening and engagement practices to bring customer sentiment and trends back into the organization
• Develop and scale a creator and influencer content strategy in partnership with PR/Communications and Integrated Marketing
• Build concepts and narratives that turn influencer touchpoints into brand building, social-first campaigns and activations
• Support the identification of creators and cultural partners who authentically align with the brand in driving relevance with affinities
• Establish measurement frameworks to evaluate content for effectiveness, engagement, reach, and business impact
• Lead and inspire a high-performing team of content, activations and social media professionals
• Establish culture & QTM processes that coincides the seasonal process - to enable the organization to move quickly when needed while maintaining quality and brand consistency as well
• Partner with internal creative teams and external agencies, production partners, and creators to deliver high-quality content at scale
• Develop content production strategies that maximize the value and reuse of content across channels
• Balance speed, creativity, quality, and budget to drive efficient ideas
• Translate customer behaviors, motivations, unmet needs, and cultural signals into distinctive creative territories, content ideas, and brand experiences
• Define how customer insights are expressed through storytelling, visual language, tone, and experiences that make the brand more relevant, memorable, and emotionally resonant
• Use social listening, community feedback, performance signals, and direct customer learning to inspire creative briefs and identify new opportunities for content, collaborations, and activations
• Champion creative experimentation that brings the Lovesac lifestyle to life in fresh, culturally relevant ways while remaining grounded in the brand’s voice, values, and customer promise
• Create a continuous learning loop between customer response and creative development, using insights to sharpen expression, improve relevance, and deepen brand affinity over time
• Establish KPIs and measurement frameworks for overall brand health in addition to content, social, engagement, and community performance
• Use analytics, customer insights, social listening, and testing to optimize content strategy and investment
• Translate data & customer insights into actionable recommendations for marketing and business leaders
• Connect content and engagement performance to broader brand, traffic, acquisition, conversion, and loyalty objectives
• Stay ahead of evolving industry trends, social platforms, technology, AI, content formats, and consumer behaviors to position Lovesac and best in class marketing
• Own the investment strategy and annual budget across content, social, community, creators, partnerships, activations, production, and agency support, ensuring resources are aligned to enterprise priorities and growth objectives
• Build business cases and investment recommendations that connect customer insights, cultural opportunities, and channel performance to measurable brand and commercial outcomes
• Establish portfolio-level prioritization, forecasting, and governance to balance long-term brand building with near-term traffic, acquisition, conversion, and loyalty goals
• Monitor spend, commitments, and performance against plan; identify risks and trade-offs early and reallocate investment based on business needs, effectiveness, and return on investment
• Partner with Marketing and Finance leadership to communicate budget performance, investment decisions, and expected business impact with clarity and accountability
• Negotiate and manage agency, production, creator, and partner investments to maximize value, scalability, and quality while maintaining disciplined financial stewardship
• Serve as the senior subject matter expert for content, social, and engagement
• Partner with senior leaders across Marketing, Creative, Merchandising, E-Commerce, Retail, PR, Customer Insights, and Product
• Influence enterprise-wide lifestyle, brand building priorities and ensure teams are aligned around a common brand voice and experience
• Build strong relationships with agencies, creators, production partners, and other external collaborators
• Foster a culture of creativity, experimentation, accountability, and continuous improvement
• Perform any other reasonable duties for this role as requested by management

Skills

• 10+ years of progressive experience in content, social media, brand marketing, digital marketing, communications, or a related discipline
• 5+ years of experience leading teams and managing senior-level talent
• Experience developing and scaling content and social strategies for a consumer-facing, lifestyle, retail, e-commerce, or omnichannel brand
• Proven experience building engaged communities and creating content that drives measurable business results
• Strong understanding of social platforms, creator/influencer ecosystems, content trends, and emerging channels
• Demonstrated ability to translate consumer insights and cultural trends into compelling concepts & brand storytelling
• Strong strategic, creative, analytical, and communication skills
• Experience managing agencies, external partners, and significant content/production budgets
• Ability to operate effectively in a fast-paced, highly collaborative environment
• Immigration sponsorship is not available for this role
• Bachelor's degree in Marketing, Communications, Advertising, Journalism, or a related field preferred

Benefits

• Full Time Benefits: Annual Bonus Program
• Full Time Benefits: Annual Long Term Incentive Program
• Full Time Benefits: Inaugural Grant Equity Award
• Full Time Benefits: 401K Matching Contribution
• Full Time Benefits: Financial Wellness Tools
• Full Time Benefits: Medical, Dental, Vision, Health Savings and Flexible Spending Accounts
• Full Time Benefits: Paid Parental Leave
• Full Time Benefits: Life/AD&D
• Full Time Benefits: Short Term and Long-Term Disability
• Full Time Benefits: Critical Illness and Accident Insurance
• Full Time Benefits: Employee Assistance Program
• Full Time Benefits: Up to 160 hours of paid time off within our fiscal calendar year, prorated from date of hire
• Full Time Benefits: 8 paid company recognized holidays
• Full Time Benefits: Pet Insurance
• Full Time Benefits: generous Associate Discounts

Company Overview