[Remote] Sr. Director, Product Marketing

Note: The job is a remote job and is open to candidates in USA. SPINS is a retail intelligence and CPG growth platform providing data, analytics, consulting, commerce enablement, media, measurement, and AI-powered discovery solutions. The Sr. Director of Product Marketing will lead product marketing across the portfolio, define category narratives for AI and agentic commerce products, develop the PMM team, drive go-to-market strategy, and equip sales and customer experience teams to generate revenue.

Responsibilities

• Lead the market narrative for how AI and agentic commerce are reshaping how brands get discovered, chosen, and bought
• Craft positioning that works on two fronts: differentiating our emerging AI products from fast-moving startups, and our established platforms from legacy incumbents
• Shape how products come together into a customer-centric portfolio story, with messaging tailored to the segments and industries we serve
• Lead, inspire, and develop the PMM team as SPINS scales into new markets, modeling AI-native ways of working and using AI to accelerate what the team delivers
• Build a culture of strategic thinking and high performance; recruit, mentor, and grow talent whose influence extends across the company
• Own product marketing strategy across the portfolio, balancing investment between scaling new platforms and extending established leaders
• Build a GTM engine suited to our pace: fast, repeatable launches, product-led growth alongside enterprise sales, and narratives that scale with the portfolio
• Bring customer and market insight back into product strategy, pressure-testing new ideas and spotting the next category opportunity
• Become the internal expert on our buyers, including the new ones our AI products are creating, and track the competitive landscape through win/loss analysis and buyer research
• Arm Sales and Customer Experience with the insights, messaging, and assets, including ROI narratives, needed to build pipeline and close deals
• Deliver enablement that works: playbooks, battlecards, competitive intelligence, demo scripts, and persona guides
• Partner with Growth and RevOps to improve win rates and build expansion plays for upsell and cross-sell
• Serve as the link between Product, Sales, Marketing, and Customer Experience, keeping launches running smoothly as our pace accelerates
• Position PMM as a strategic partner, showing impact through both revenue results and softer measures of influence

Skills

• 10+ years of product marketing experience, including senior leadership roles, ideally in B2B SaaS
• Experience marketing a product into a still-forming category, with a track record of what that did for the business
• A track record of leading and scaling product marketing teams, and a passion for developing talent
• Strong grounding in B2B go-to-market strategy, positioning, and messaging, including competing against both startups and incumbents
• Experience marketing data-driven and analytics products, translating complex technology into customer value
• A well-formed point of view on where agentic commerce is heading and what it means for how brands and retailers go to market. You should be able to teach us something in the interview
• Strong cross-functional partnership skills, with a track record of driving sales enablement and measurable revenue impact
• Strong communication and storytelling skills, with executive presence
• Experience launching AI-native products, or leading an AI narrative shift for an established platform
• Experience with product-led growth motions (free trials, self-serve funnels) alongside enterprise sales
• Experience in commerce enablement, media, retail media, CPG, retail, or health & wellness

Benefits

• Hybrid work options with flexibility to create a work/life balance
• Paid time to volunteer with an organization of the employee's choice
• Charitable donations are matched
• Semi-annual company-wide employee survey used to shape company programs, perks, and culture

Company Overview