[Remote] Sr. Field Marketing Manager

Note: The job is a remote job and is open to candidates in USA. Skan AI is hiring a Senior Field Marketing Manager to drive revenue and brand awareness through high-impact events and field programs. The role owns event strategy and execution, partners with Sales to support demand generation and ABM goals, and measures performance to improve the event marketing engine.

Responsibilities

• Own the strategy, planning, and execution of all Skan AI marketing events, including third-party conferences, field events, and ABM-focused experiences
• Prioritize high-impact events that engage our ICP and support ABM efforts across key verticals
• Manage the full event lifecycle: vendor selection, negotiation, logistics, flawless on-site execution, and post event follow-up
• Maintain and manage the event calendar, budget, and performance targets, and ensure all activities and leads are tracked accurately in HubSpot
• Partner closely with Sales to align event strategy with ABM plays and pipeline goals, maximizing conversion of high-value accounts
• Collaborate with the SVP of Marketing, content team, and executive stakeholders to develop impactful event narratives and presentations that elevate our brand
• Build and maintain dashboards to measure event performance across funnel stages, with clear ROI reporting
• Provide regular performance updates to senior management, with insights and recommendations for continuous improvement
• Support partner and customer marketing initiatives as needed

Skills

• 8+ years of experience in event or field marketing within fast-growing B2B SaaS or tech environments
• Proven track record of developing and executing successful marketing events, from intimate executive roundtables to large-scale conferences
• Skilled in cross-functional collaboration with Sales and BDR teams to ensure alignment and flawless execution
• Strong understanding of B2B SaaS marketing, sales cycles, and go-to-market dynamics
• Experience creating compelling content (decks, presentations) that aligns with event messaging and elevates brand awareness
• Highly organized and detail-oriented, with the ability to balance strategic oversight and hands-on execution
• Excellent communication and interpersonal skills, with the ability to influence and support sales teams
• Proficiency in marketing automation and CRM systems, preferably HubSpot
• Strong analytical mindset with the ability to measure, report on, and optimize event performance using data-driven insights

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