[Remote] (Sr.) Manager, Marketing Communications & DTC

Note: The job is a remote job and is open to candidates in USA. Humacyte develops bioengineered human tissues and acellular tissues for medical applications. The Marketing Communications and DTC Manager/Senior Manager develops and executes integrated marketing programs, leading social media, content development, digital campaigns, and support for direct-to-consumer initiatives. The role works cross-functionally to communicate the company’s science and products to healthcare professionals, patients, caregivers, investors, and the public.

Responsibilities

• Develop and execute Humacyte's social media strategy across LinkedIn, X, Facebook, Instagram, and emerging platforms
• Build annual and quarterly social media content plans aligned with corporate, commercial, educational, and awareness objectives
• Monitor social media performance and audience engagement, providing regular reporting and optimization recommendations
• Partner with internal stakeholders to identify and create timely content tied to clinical milestones, conferences, product initiatives, disease awareness campaigns, and corporate news
• Manage social media publishing and listening platforms and maintain editorial calendars
• Oversee agency support for social content development
• Lead creation of high-quality content across digital and traditional channels, including social media posts, website content, blogs, infographics, videos, email campaigns, presentations, patient stories, and thought leadership materials
• Translate complex scientific, clinical, and healthcare information into accessible, audience-appropriate content
• Collaborate with internal subject matter experts and external agencies to develop compelling content that aligns with brand standards and regulatory requirements
• Support congresses, speaker programs, awareness campaigns, and commercial initiatives with targeted content assets as needed
• Support development and execution of future direct-to-consumer marketing strategies and patient engagement programs
• Assist in the planning and implementation of patient-focused education and awareness initiatives across digital channels
• Coordinate with external agencies, creative partners, and media vendors to execute DTC campaigns
• Contribute to patient journey mapping, audience segmentation, and campaign optimization activities
• Develop and manage multi-channel digital marketing campaigns, including paid social, display advertising, search engine marketing (SEM), retargeting, and email marketing
• Support website strategy, search engine optimization (SEO), content optimization, and user experience initiatives
• Analyze campaign performance and digital metrics to inform future strategy and investment decisions
• Manage agency partners, media budgets, and project timelines to ensure successful campaign execution
• Support corporate communications and public relations activities, including press releases, media monitoring, award submissions, executive visibility opportunities, and thought leadership programs as needed
• Assist with promotion of company milestones, scientific publications, clinical data presentations, and conference participation
• Partner closely with Commercial, Medical Affairs, Regulatory Affairs, Market Access, and Corporate Communications teams to develop aligned messaging and campaigns
• Ensure all promotional materials comply with applicable regulatory, legal, and company requirements
• Manage marketing projects through review, approval, and implementation processes
• Maintain strong knowledge of industry trends, competitive activity, and best practices in healthcare marketing
• Other Duties as assigned

Skills

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field
• 4-6+ years (Manager) or 6-10+ years (Senior Manager) of experience in biotechnology, biologics, pharmaceutical, medical device, or healthcare marketing
• Demonstrated success leading social media strategy, content development, and digital marketing campaigns
• Experience managing agencies, creative vendors, and marketing budgets
• Working knowledge of SEO, SEM, digital advertising platforms, web analytics, CRM systems, and social media management tools
• Strong project management and organizational skills with ability to manage multiple priorities
• Excellent communication and interpersonal skills
• Possess a positive roll-up-the-sleeves attitude and optimistic outlook
• Strong ability to work in a fast-paced team environment with fluctuating priorities and demonstrated ability to collaborate within cross functional teams
• Excellent organizational and time management skills with ability to set own priorities in a timely manner
• High degree of flexibility and adaptability
• Self-motivated and organized critical thinker with solid interpersonal and business communication skills
• Represents the organization in a positive and highly professional manner
• Experience supporting commercial product launches and growth-stage healthcare organizations preferred
• Experience operating in highly regulated healthcare environments preferred
• Familiarity with patient engagement, disease awareness, and/or direct-to-consumer healthcare marketing initiatives strongly preferred

Benefits

• Stock Options
• 401k Plan with 4% Match and no Vesting Schedule
• Medical, Vision and Dental Plans
• Company Paid Long Term/Short Term Disability
• Company Paid Life Insurance
• 23 Days Paid Time Off (PTO)
• 10 Company Designated Holidays + 2 Floating Holidays
• Paid Parental Leave Policies

Company Overview